Shopify Masters How This Jewelry Brand Charmed Its Way to $20 Million
Feb 26, 2026
Curry Haggerty, Partner and CEO of Hart Jewelry who scaled a small studio into a multi-million brand. She explains splitting founder and CEO roles, building systems to remove bottlenecks, and hiring for values over experience. Curry also covers retail strategies from pop-ups to flagships and how local markets shape merchandising.
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Why Curry Joined Hart During COVID
- Curry joined her sister Hart in 2020 after Hart's Mama Charm exploded during COVID and the brand shifted toward custom charm jewelry.
- Curry left a hospitality marketing role, formalized an operating agreement, and started scaling from a $100K business.
Visionary Needs An Integrator To Scale
- Every visionary needs an integrator to translate creative vision into scalable operations.
- Curry positions Hart as the creative soul and herself as the integrator who builds systems, accountability, and scaling engines.
Stop Being The Bottleneck Delegate Leadership
- Delegate and hire senior leaders before founders become the bottleneck to growth.
- Curry stopped doing design and email sends, audited every seat, and replaced multitasking roles with clear leadership and SOPs.