Bet The Process
Bet The Process
Jeff Ma and Rufus Peabody talk sports betting
Episodes
Mentioned books

10 snips
Mar 25, 2026 • 49min
March Madness Sweet 16 With New Guest Gav | Sponsored by Novig
A college basketball analyst with a finance background explains his model-aggregation approach to handicapping and how he blends stats with schematic reads. They walk through key March Madness matchups, discussing line accuracy, team matchups like Illinois vs Houston and Alabama vs Michigan, and why Arizona rates as a high-floor title contender. Closing thoughts cover tournament trends and conference depth.

17 snips
Mar 16, 2026 • 51min
Ken Pom Kicks Off March Madness | Sponsored by Novig
Ken Pomeroy, college basketball analytics expert and creator of KenPom ratings. He talks bracket strategy and where to find upsets. He explains rating convergence, preseason priors, and transfer effects. He names first-round upset candidates and reveals a contrarian Final Four and champion pick.

20 snips
Mar 11, 2026 • 57min
In-Person With Novig CEO & Founder Jacob Fortinsky | Sponsored by Novig
Jacob Fortinsky, founder and CEO of Novig, a sports prediction market entrepreneur. He discusses Novig’s $75M raise and plans for a CFTC-regulated sports product. Conversations cover pricing and UX advantages, direct-to-consumer strategy over brokers, and hiring, compliance, and marketing priorities as they scale.

10 snips
Mar 2, 2026 • 44min
Shane Battier on NBA Analytics + More | Sponsored by Novig
Shane Battier, former NBA defender turned analytics advocate and company culture advisor. He recounts shifting his game through data, how analytics reshaped shot selection and player roles, and why mid-range shots faded. He predicts the rise of mobile seven-footers, talks player development and scouting for role players, and explains bringing sports culture and ‘glue’ people into business.

Feb 25, 2026 • 1h 3min
Jeff Chats With Statsbomb Founder Ted Knutson | Sponsored by Novig
Ted Knutson, founder of StatsBomb and soccer analytics veteran, and former trader/club operator. He talks about where betting edges now hide in football, how bet frequency and model decay create opportunities, rebuilding women's teams with hands-on management, and the next data revolutions in player development, biomechanics, and recruitment.

11 snips
Feb 12, 2026 • 53min
Super Bowl Recap with the Peabody Brothers | Sponsored by Novig
A Super Bowl recap focused on betting setups, volume splits, and how late rulings swung results. Conversation moves to prop markets, player props, and specific high-variance wagers. They relive attending Waste Management, pro-am anecdotes, and tournament betting outcomes. The show also covers major golf contenders, LIV dynamics, upcoming golf trips, and planning for a Sloan analytics panel.

10 snips
Feb 3, 2026 • 1h 10min
The Big Game (aka Super Bowl) with Matthew Davidow | Sponsored by Novig
Matthew Davidow, a prop-bet modeller specializing in simulation-based sports betting, gives a rapid scan of Super Bowl props. He discusses Kenneth Walker usage uncertainty, Patriots game-plan and blitz strategies, pass-down snap splits, and how modelers adjust for garbage-time and game-state leverage. Short takes on trick plays, receiver skill, and how pricing looks on Novig round out the conversation.

31 snips
Jan 31, 2026 • 1h 5min
Trading and More with Kris Abdelmessih
Kris Abdelmessih, an experienced quantitative trader and former SIG trader, shares stories from trading floors and market making. He discusses the evolution of trading firms, maintaining debate-driven cultures while scaling, sizing as risk control, prediction markets versus sportsbooks, phantom liquidity and adverse selection, and real-life market anecdotes.

10 snips
Jan 22, 2026 • 49min
Adam Levitan of Establish The Run
Adam Levitan, co-founder of Establish The Run, dives into the evolution of sports betting from DFS origins to predictive analytics. He shares insights on how legalization has redefined demand and betting strategies. Adam emphasizes the significance of current game context and unique modeling approaches in gaining an edge, rather than just relying on math. They also analyze the Rams' recent struggles, propose player props, and discuss the Broncos' quarterback situation, revealing the intricacies of betting in a changing landscape.

10 snips
Jan 13, 2026 • 1h 2min
Kevin Cole of Unexpected Points Talks NFL Playoffs
In this engaging conversation, NFL data analyst Kevin Cole, known for his insightful Unexpected Points newsletter, breaks down the latest playoff action. He discusses whether coaching impacts outcomes more than variance, highlighting key matchups and team dynamics. Kevin dives into CJ Stroud’s performance and evaluates the implications of playoff byes on team success. He also rates Josh Allen as a leading quarterback, while critiquing strategies for teams like the Steelers and Patriots. Tune in for sharp betting insights and strategic game analysis!


