Bet The Process In-Person With Novig CEO & Founder Jacob Fortinsky | Sponsored by Novig
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Mar 11, 2026 Jacob Fortinsky, founder and CEO of Novig, a sports prediction market entrepreneur. He discusses Novig’s $75M raise and plans for a CFTC-regulated sports product. Conversations cover pricing and UX advantages, direct-to-consumer strategy over brokers, and hiring, compliance, and marketing priorities as they scale.
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Jacob's Quick Funding And Growth Snapshot
- Jacob described rapid growth: 5x volume increase and a fresh $75M raise at a $500M valuation.
- He framed the funding as fuel for regulatory launch, product scaling, and hiring in NYC.
Novig's Focused Playbook For Regulated Sports Markets
- Novig raised $75 million and grew volume 5x while preparing a CFTC-regulated launch.
- Jacob Fortinsky says their mission is to financialize and democratize sports by laser-focusing on sports markets rather than broad prediction markets.
Regulatory Pivot Keeps Product Intact
- Novig intends to remain a B2C product-first DCM, prioritizing direct-to-consumer experience over broker intermediation.
- The company will shift from a sweepstakes model to a single-currency CFTC-compliant platform while keeping the same app UX.