Million Dollar Nonprofit

Most nonprofits deserve media coverage — they just don’t have the time or tools to pitch it right. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI can write press pitches that actually get picked up — saving you hours and landing real coverage that builds awareness, credibility, and donations.You’ll learn the Story. Segment. Send. framework:✅ Story: Use ChatGPT to find the emotional, human-centered angles journalists love.✅ Segment: Personalize each pitch by outlet and topic — without spending days doing it.✅ Send: Automate and track follow-ups using AI tools like Instantly.ai or Zapier.Tom even shares a real-life example of a literacy nonprofit that generated 30 AI-crafted pitches and landed five media features — including one that brought in a $25,000 donation.If you’re ready to get your nonprofit out of the shadows and into the spotlight, this episode is your playbook.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Let’s be honest — most nonprofits have no idea which influencers actually drive donations. They just hope it’s working. But with AI-powered UTM logic, you can finally track every click, conversion, and dollar — automatically.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI tools and tracking links to know exactly which posts and partners are pulling their weight. You’ll learn how to:✅ Build unique UTM links for every influencer (in seconds using ChatGPT)✅ Analyze campaign results with AI to see who truly converts✅ Use that data to refine, scale, and triple your resultsNo more vanity metrics, no more guessing — just smart systems that make your influencer strategy unstoppable.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

What if just 10 people could spark real momentum for your mission this week? You don’t need celebrities — you need community influencers who care about your cause. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build your Nonprofit Influencer Stack, a system of small collaborations that actually drive awareness, engagement, and donations. Learn how to find the right partners, co-create authentic stories, and automate your follow-up to build long-term relationships — all with AI. The framework: Align. Activate. Amplify. When you set it up right, these micro-collabs become your new donor engine.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

What if one local influencer could raise $5,000 for your nonprofit — just by sharing one Instagram Story? You don’t need celebrities to make an impact; you need the right people who believe in your mission. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to automate 90% of your influencer outreach using AI. Learn how to find local advocates, write personalized outreach scripts that sound human, and build real partnerships that keep growing. With the Find. Friend. Follow-Up. framework, you’ll turn everyday supporters into your most powerful amplifiers — without spending hours in your DMs.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

When’s the last time you read a nonprofit’s FAQ page? Most people skip them — and most FAQs are boring, jargony, and transactional. But your FAQ page doesn’t have to be a dead end. In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn FAQs into a list-building and donation-generating machine. Using AI and the Clarify. Connect. Convert. framework, you’ll learn how to rewrite your FAQs in a warm, human tone, add emotional impact stories, and include CTAs that guide visitors to subscribe, volunteer, or give. Stop treating your FAQ like a filing cabinet, and start treating it like a welcome mat.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Why do people line up for iPhones or grab concert tickets instantly? It’s not need — it’s FOMO. And in fundraising, the same psychology works wonders. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create AI-powered countdown campaigns that inspire urgency, not guilt. You’ll learn how to design teaser emails, build automated countdowns with tools like Deadline Funnel or Zapier, and celebrate milestones that keep donors engaged until the clock hits zero. Discover the Tease. Trigger. Turbocharge. framework and how to use it to 2x or even 3x your next campaign’s results.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

How many times have people joined your waitlist or signed up for updates, only to quietly fade away? In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn that passive interest into active giving using an AI-powered waitlist-to-donor funnel.You’ll learn how to:✅ Warm your waitlist with anticipation emails✅ Woo them with VIP-style personal invites on launch day✅ Win their donation and turn them into long-term supportersFramework: Warm. Woo. Win.This episode teaches you how to create a system that nurtures interest, builds excitement, and converts signups into loyal donors — all while automating the heavy lifting with AI.Stop leaving potential donors on the sidelines. Build a funnel that creates urgency, makes supporters feel valued, and drives donations.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

What’s the point of thousands of likes or poll votes if they never turn into donations? In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to bridge the gap between engagement and action — using Zapier + AI to turn every Instagram tap, comment, or DM into a new email subscriber automatically.You’ll learn how to:✅ Capture engagement data from Instagram, Facebook, or TikTok using Zapier✅ Connect with followers using AI-written personalized email sequences✅ Convert social fans into loyal subscribers — and future donorsStop chasing vanity metrics. Start building your donor pipeline.By the end of this episode, you’ll know exactly how to use automation to move people from social media attention to long-term donor relationships — all without adding more to your workload.Framework: Capture. Connect. Convert.The smartest nonprofits aren’t just posting — they’re turning every click into growth.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Most nonprofits build campaigns based on guesswork — assuming what donors care about instead of asking them directly. But what if you could gather real donor preferences with just a few Instagram polls?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple, fast, and fun way to collect donor insights using Instagram Stories, polls, and sliders — and then use AI to turn those insights into smarter campaigns.You’ll learn how to:✅ Use Instagram polls to test fundraising ideas donors actually want.✅ Analyze poll results in ChatGPT to uncover clear donor preferences.✅ Build donor-driven campaigns that boost engagement and giving.No long surveys. No guesswork. Just interactive questions that take seconds to answer — and give you the data you need to launch your next winning campaign.Framework: Ask. Analyze. Apply.By the end, you’ll know exactly how to turn quick taps into powerful fundraising direction.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

What do Peloton workouts, Bible reading plans, and TikTok challenges all have in common? They keep people coming back — not because they’re long, but because they’re structured.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use that same concept to build a 5-day donor challenge funnel that creates excitement, forms giving habits, and grows donations — all on autopilot.Using the framework Hook. Habit. Harvest., you’ll learn how to:1️⃣ Hook: Create irresistible invites that get donors to join your challenge.2️⃣ Habit: Design short, story-driven daily actions that build consistency and connection.3️⃣ Harvest: Automate the funnel in tools like DonorBooks or GoHighLevel so it runs anytime.Tom shares real examples of nonprofits turning short campaigns into long-term recurring giving, and gives you ready-to-use ChatGPT prompts to write your email series and workflow instantly.Whether you’re a small nonprofit or scaling fast, this episode will help you turn quick engagement into lasting impact — without adding more to your plate.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday