Million Dollar Nonprofit

What’s harder than getting a donor to give? Getting them to share why they gave. Those stories are gold — but most nonprofits never capture them.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a video testimonial generator using ChatGPT + Typeform so you can collect, polish, and share authentic donor stories on autopilot.Using the three-step framework — Ask. Assemble. Amplify. — Tom walks you through how to:1️⃣ Automate story collection with Typeform prompts that feel conversational and inspiring.2️⃣ Turn raw responses into 30-second video scripts using ChatGPT.3️⃣ Share testimonials across social media, email, and events to attract new donors effortlessly.You’ll even hear a real-world example of a children’s nonprofit that used this exact system to collect 45 donor stories and double engagement — all within two weeks.If you’ve ever wished your supporters could help tell your story for you, this is your blueprint to make it happen.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Most nonprofits sit on storytelling gold — powerful donor and beneficiary testimonials that could inspire thousands, but instead, they collect digital dust.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take those real stories and turn them into scroll-stopping, donation-driving videos using AI tools like Descript, OpusClip, and ChatGPT.You’ll learn a simple three-step framework — Collect. Clip. Caption. — that makes it fast and easy to turn raw footage into viral TikToks, Reels, or Shorts that people actually share. From using AI to find emotional soundbites to generating engaging captions and hooks, you’ll discover how to make your nonprofit’s story shine on social media — without needing a production team.Tom also shares a real-life case study of a homelessness nonprofit that used this strategy to reach 50,000 views and raise $18,000 — all from videos they already had.If you want to grow donations through authentic, shareable storytelling, this episode is your roadmap.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Why do people share TikToks, memes, or YouTube Shorts? Because it feels rewarding. Now imagine if your donors felt that same reward every time they shared your mission.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a donor growth loop that turns every donation into a ripple effect of giving. Using a simple three-step framework — Trigger, Reward, Repeat — you’ll learn how to encourage donor sharing at the right moment, make sharing emotionally rewarding, and create an automated referral system that keeps new donors coming in without extra effort.Tom also shares real-world examples of nonprofits who used automated tools like DonorBooks to drive 25% more new donors through simple referral systems — all without spending a dime on ads.If you’re ready to scale donor engagement and turn generosity viral, this episode is your blueprint.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

If every donor brought just one more, how fast would your nonprofit grow? Double. Triple. Explode. That’s the power of referrals — and the key to sustainable, scalable growth.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a donor referral engine using AI and automation. You’ll learn the Identify, Incentivize, Integrate framework to find your best evangelists, motivate them to share your mission, and make referrals easy to track and reward.Tom breaks down how to use ChatGPT prompts to identify high-engagement donors, create low-cost recognition-based incentives, and write ready-to-share referral messages your supporters can send via text or DM.Plus, he shares a real-life case study of a food bank that grew new donor acquisition by 28% just by adding referral links into their thank-you emails.Don’t rely on hope — build a system that multiplies your mission.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Most nonprofits treat peer-to-peer fundraising like a one-off event—a 5K here, a birthday fundraiser there—and then let it fizzle out.But what if you could turn your supporters into mini-fundraising powerhouses who continually bring in new donors, and use AI to scale it all effortlessly?In this episode, Tom Kelly shares a proven framework:Recruit. Resource. Repeat.You’ll learn how to:Use AI to identify your most engaged and socially active supportersBuild easy plug-and-play toolkits to help them fundraise confidentlyAutomate re-engagement so top fundraisers keep coming backPlus, hear a real nonprofit success story that turned 50 fundraisers into 1,200 new donors—with one-third becoming recurring givers.🎯 Don’t just run a fundraiser—build a growth engine.

When a supporter hosts a fundraiser for your nonprofit—whether it’s a birthday campaign, 5K, or classroom challenge—who usually gets thanked? The donors. But the person who did all the work—the one who rallied their friends, shared your mission, and raised the money—often gets little more than a quick “Thanks for hosting” email.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to automate thank-you campaigns for peer-to-peer fundraisers so every supporter feels like a hero without you manually sending 200 emails. Using the Recognize. Reward. Repeat. framework, you’ll learn how to keep your most passionate fundraisers engaged—and coming back year after year.Tom breaks it down step-by-step:Recognize: Build an automated thank-you flow that celebrates fundraisers both personally and publicly with email sequences, shoutouts, and tags.Reward: Send low-cost but high-impact tokens of appreciation—certificates, swag, or shoutouts—to make fundraisers feel truly valued.Repeat: Close every thank-you sequence with an invitation to return next year, turning one-time hosts into long-term advocates.You’ll hear how one cancer nonprofit automated a 3-part thank-you campaign—immediate gratitude, recap with totals, and next-year invite—and saw 67% of fundraisers sign up again.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

What’s the real difference between a good volunteer and a great one? A good volunteer shows up, helps out, and goes home. A great volunteer spreads the word, brings their friends, and tells your story better than your staff does.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to turn your volunteers into donor advocates—people who don’t just give time, but also help you raise money and expand your reach. With the simple framework of Equip. Encourage. Elevate., you’ll learn how to empower volunteers to become powerful ambassadors for your mission.Tom shows you exactly how to:Equip your volunteers with advocacy kits—ready-to-share posts, prewritten texts, and quick donor invites they can share in seconds.Encourage them with impact-driven messaging and feedback that shows how their advocacy directly fuels your mission.Elevate your top advocates with public recognition, shoutouts, and small appreciation gifts that inspire others to step up.You’ll also hear a real-life example of a youth nonprofit that equipped just 50 volunteers with shareable fundraising content—and those volunteers brought in 120 new donors, with several becoming recurring givers.If you’ve ever wondered how to make your volunteers part of your fundraising team without adding more work to your plate, this episode gives you the blueprint.You’ll walk away with 3 actionable steps:Volunteers don’t just give their time, they can give you reach, donors, and momentum. Equip them, encourage them, elevate them, and watch your fundraising grow.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

How often do you contact your volunteers? Not just when you need them—but to thank them, encourage them, and invite them deeper into your mission? Most nonprofits are great at recruitment—but terrible at retention. They treat volunteers like gig workers, people who clock in, do a task, and leave.In this episode of The Million Dollar Nonprofit, Tom Kelly shares how recurring volunteer outreach can change everything. You’ll learn to set up a consistent, warm cadence of communication that keeps volunteers feeling valued, without making you sound robotic.The 3-step framework—Rhythm, Relate, Repeat—helps you build a system that engages volunteers at the right frequency, personalizes messages at scale using AI, and automates sequences so outreach happens seamlessly. Tom walks you through creating a 12-month volunteer communication calendar, crafting emails with personalization tokens, and building recurring sequences that drip gratitude, storytelling, invitations, and feedback requests—all automatically.You’ll also hear a real example of a community theater that automated quarterly outreach, boosted volunteer retention by 37%, and converted several volunteers into donors. This episode gives you the tools and prompts you need to keep volunteers connected, appreciated, and engaged year-round.Whether you’re managing a small team or hundreds of volunteers, this system helps you nurture relationships, increase retention, and turn helpers into long-term champions—all while saving time and energy.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Tired of chasing down volunteers with endless reminder emails, last-minute shift swaps, and chaotic spreadsheets? You’re not alone. Most nonprofit leaders spend way too much time coordinating volunteers—and it doesn’t have to be that way.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build the easiest volunteer coordination system ever, using nothing more than AI + Google Calendar. No fancy software, no steep learning curve—just a simple system that runs on autopilot.You’ll learn the 3-step framework—Schedule, Sync, Support—to move your volunteer coordination out of chaos and into clarity. Tom covers how to set up color-coded calendars, automate reminders via email and SMS, and even use AI to handle last-minute cancellations by suggesting replacements.You’ll also hear a real-world example of a food bank that used this system to boost attendance by 26% and cut staff coordination time in half. By the end, you’ll have a roadmap for freeing up your time, reducing stress, and giving volunteers the clear communication they need to show up ready.Whether you’re running a gala, managing weekly shifts, or coordinating hundreds of volunteers, this system will help you simplify scheduling, improve reliability, and keep everyone on the same page—automatically.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

Most nonprofits think of volunteers as helping hands—but the smartest leaders see them as something more. Volunteers are not just free labor; they’re future donors, champions, and even board members. The question is: how do you move people from “I’ll help for an hour” to “I’m all in for the mission”?In this episode of The Million Dollar Nonprofit, Tom Kelly introduces the Volunteer Loyalty Ladder, a simple three-step system—Welcome, Wow, Win—that transforms one-time helpers into lifelong supporters. You’ll learn how to roll out the red carpet for new volunteers, create experiences that “wow” them and keep them coming back, and invite them into deeper commitment when the time is right.Tom shares practical examples, including an animal rescue that used this exact system to turn 22% of its volunteers into financial donors within a year. You’ll also discover how to automate welcome sequences, create low-cost wow moments, and craft the perfect “ask” that moves loyal volunteers into monthly giving, committees, or leadership roles.By the end of this episode, you’ll have a clear roadmap for turning volunteers into champions who don’t just give their time, but also their treasure—and fuel your nonprofit’s long-term growth.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday