Why do people line up for iPhones or grab concert tickets instantly? It’s not need — it’s FOMO. And in fundraising, the same psychology works wonders. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create AI-powered countdown campaigns that inspire urgency, not guilt.
You’ll learn how to design teaser emails, build automated countdowns with tools like Deadline Funnel or Zapier, and celebrate milestones that keep donors engaged until the clock hits zero. Discover the Tease. Trigger. Turbocharge. framework and how to use it to 2x or even 3x your next campaign’s results.
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Million Dollar Nonprofit