Episode 200: The 5-Day Donor Challenge Funnel That Builds Buzz (on Autopilot)

What do Peloton workouts, Bible reading plans, and TikTok challenges all have in common? They keep people coming back — not because they’re long, but because they’re structured.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use that same concept to build a 5-day donor challenge funnel that creates excitement, forms giving habits, and grows donations — all on autopilot.

Using the framework Hook. Habit. Harvest., you’ll learn how to:

1️⃣ Hook: Create irresistible invites that get donors to join your challenge.

2️⃣ Habit: Design short, story-driven daily actions that build consistency and connection.

3️⃣ Harvest: Automate the funnel in tools like DonorBooks or GoHighLevel so it runs anytime.

Tom shares real examples of nonprofits turning short campaigns into long-term recurring giving, and gives you ready-to-use ChatGPT prompts to write your email series and workflow instantly.

Whether you’re a small nonprofit or scaling fast, this episode will help you turn quick engagement into lasting impact — without adding more to your plate.

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