Uncensored CMO

Kory (K-Boss), a senior marketing leader known for leading major brand efforts and collaborations like Soul Care with Alicia Keys. He talks about the true cost of leadership: relentless travel, tracking hotel nights, and rituals to protect home life. Conversations cover managing jet lag, strategic laziness to prioritize, and soul care practices that keep leaders grounded.

Rory Sutherland, behavioural scientist known for sharp takes on perception and pricing, and Rawdon Glover, Jaguar MD who led the new EV’s design and launch, discuss the car’s radical reinvention. They cover design influences, engineering choices that marry comfort with performance, extreme testing on ice, rethinking EV metrics and anxiety, and the marketing and launch strategy behind this bold model.

Candid stories about being fired and the lessons those setbacks teach. Practical questions to ask your boss to avoid surprises. How to read company culture, politics, and whether you truly fit a high-growth role. Advice on adapting work style, having tough conversations early, and aligning with company goals rather than ego.

Steve Beckett, CMO who joined Zwift as employee five and helped build it into a global fitness unicorn. He recounts inventing the indoor training category, using gamification and behavioral design to boost engagement. He talks about scaling through COVID, launching Zwift Ride hardware, and making bold brand bets like sponsoring the women’s Tour de France Femmes to drive growth.

They explore the idea of creating a personal board to spot blind spots and guide big career moves. Short, practical rules for choosing advisors and balancing community, network and advisory layers come up. Stories show how networks open unexpected doors and when to call on trusted advisors for negotiations or career pivots.

Carly Natalizia, Chief Commercial Officer at Gymshark and former chief digital officer with a finance-to-retail background. She recounts Gymshark’s rise as a challenger brand and working alongside founder Ben Francis. Conversation covers balancing brand and commercial priorities, staying close to community, omnichannel growth and the bold moves behind flagship stores and campaigns.

Kory Marchisotto, leader behind e.l.f.’s purpose-driven, inclusive beauty mission. He explains why kindness fuels bold disruption. Short takes on kindness versus niceness. Stories about vulnerability as leadership, partnering even with competitors, and small gestures that create lasting loyalty.

Zach Kitschke, Canva’s CMO and employee #5 who helped scale the company globally. He recounts early scrappy marketing, the freemium play that drove massive adoption, and the cheeky “Make the Logo Bigger” campaign. Zach also covers localization into 100 languages, product-first vs brand investment, and how AI and community programs are shaping Canva’s next chapter.

Two marketers share raw stories of humiliating bosses, public blame, and impossible targets. They recount de-escalation tactics, owning mistakes, and using humor to defuse tense meetings. Crisis decisions, pandemic survival choices, and learning from burned bridges also come up.

Jessica Jensen, LinkedIn CMO with a background in strategy and tech, discusses B2B marketing, personal branding and talent strategy. She covers which skills employers prize, how to grow your profile with short video and engagement, the nuances of LinkedIn’s algorithm, and new features creators and brands should use. The conversation is energetic and practical, with a focus on making professional marketing more human and creative.