Uncensored CMO The price of leadership: the sacrifices every CMO has to make
Apr 6, 2026
Kory (K-Boss), a senior marketing leader known for leading major brand efforts and collaborations like Soul Care with Alicia Keys. He talks about the true cost of leadership: relentless travel, tracking hotel nights, and rituals to protect home life. Conversations cover managing jet lag, strategic laziness to prioritize, and soul care practices that keep leaders grounded.
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Leadership Comes With Large Hidden Costs
- Leadership success can coexist with significant personal sacrifice rather than being purely glamorous.
- Kory counted 64 Marriott nights in a year to illustrate travel's physical and mental tax on CMOs.
Schedule Ritual Check-Ins For Family While Traveling
- Do create ritualised check-ins with partners or family while on the road to reduce relationship friction.
- Kory improved by scheduling regular calls so her husband felt acknowledged rather than forgotten.
Use A Quick Vertical Moment Before High Pressure Events
- Do use short mental-conditioning rituals before high-pressure moments like keynotes to reset presence.
- Kory calls a quick 'vertical moment' with deep breaths to step into the energy needed for a stage.