Uncensored CMO LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen
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Mar 4, 2026 Jessica Jensen, LinkedIn CMO with a background in strategy and tech, discusses B2B marketing, personal branding and talent strategy. She covers which skills employers prize, how to grow your profile with short video and engagement, the nuances of LinkedIn’s algorithm, and new features creators and brands should use. The conversation is energetic and practical, with a focus on making professional marketing more human and creative.
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AI Is Creating More Jobs Than It's Killing
- LinkedIn data shows AI is currently creating more jobs than it's eliminating and entry-level jobs are not being eaten as widely reported.
- Jensen notes macro factors like interest rates explain hiring compression while entrepreneurship and trades are rising among younger workers.
Learn AI Tools And Double Down On Human Skills
- Prepare for the AI era by learning AI tools and doubling down on human skills: creativity, judgment, writing, negotiation, and collaboration.
- Jensen says marketers must hands-on use AI for content creation while sharpening clear writing and strategic thinking.
Share A Point Of View And Your Personality
- Build a personal brand on LinkedIn by sharing a point of view, revealing learnings and weaknesses, and letting personality show.
- Jensen uses comedic video (flamingo sunglasses) as an example that authenticity benefits both the person and the company.