Uncensored CMO How Gymshark took on the sportswear giants - Carly Natalizia
27 snips
Mar 18, 2026 Carly Natalizia, Chief Commercial Officer at Gymshark and former chief digital officer with a finance-to-retail background. She recounts Gymshark’s rise as a challenger brand and working alongside founder Ben Francis. Conversation covers balancing brand and commercial priorities, staying close to community, omnichannel growth and the bold moves behind flagship stores and campaigns.
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Working Daily With Founder Energy
- Ben Francis works in the office daily and treats work and life as one, bringing high energy and constant ideas.
- Carly says he welcomes challenge, changes his mind when persuaded, and tolerates fast failure to learn quickly.
Disagree And Commit After Being Heard
- When you disagree with a founder you must be resilient, voice your view, debate it, then commit fully to the final decision.
- Carly emphasises 'disagree and commit' only works when you feel heard, so ensure robust discussion before moving on.
Unify Channels To See The Customer End To End
- Carly moved from Chief Digital Officer to Chief Commercial Officer to unify all purchase channels under one leader.
- The role combines e-commerce, retail stores, wholesale and franchise to see the customer experience end-to-end.
