Carly Natalizia
Chief Commercial Officer at Gymshark and former chief digital officer with a background in finance and retail; experienced in e-commerce, omnichannel retail expansion, and customer-focused commercial strategy.
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Mar 18, 2026 • 38min
How Gymshark took on the sportswear giants - Carly Natalizia
Carly Natalizia, Chief Commercial Officer at Gymshark and former chief digital officer with a finance-to-retail background. She recounts Gymshark’s rise as a challenger brand and working alongside founder Ben Francis. Conversation covers balancing brand and commercial priorities, staying close to community, omnichannel growth and the bold moves behind flagship stores and campaigns.
