Uncensored CMO The power of kindness with Kory Marchisotto [Uncensored Renegades]
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Mar 16, 2026 Kory Marchisotto, leader behind e.l.f.’s purpose-driven, inclusive beauty mission. He explains why kindness fuels bold disruption. Short takes on kindness versus niceness. Stories about vulnerability as leadership, partnering even with competitors, and small gestures that create lasting loyalty.
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Bold Disruption Paired With Kindness Creates A Unicorn
- e.l.f. deliberately framed its persona as a bold disruptor with a kind heart to combine fearless innovation with empathy.
- Kory says this intersection is rare and creates a “unicorn” company that disrupts without being heartless.
Kindness Is Not The Same As Being Nice
- Kory distinguishes nice from kind: being nice often avoids hard truths, while kindness can mean doing the right, difficult thing.
- Example: not telling someone about broccoli in their teeth is nice; telling them is kind because it helps them.
Change The Game To Make It Inclusive
- Try changing exclusionary games to be inclusive as a form of kindness that drives business purpose.
- Kory frames e.l.f.'s mission to make beauty fairer and accessible for every eye, lip, and face.
