Kory Marchisotto

In this lively discussion, Scott Galloway, a marketing authority from NYU, teams up with Kory Marchisotto, CMO of e.l.f. Beauty, and advertising mastermind Rory Sutherland. They tackle pressing questions about the relevance of brands in today's market, debate the risks of innovation versus caution, and explore the evolving role of CMOs. Expect insights on the balance between creativity and tradition, the cultural nuances of risk, and the vital role storytelling plays in marketing leadership.

Kory Marchisotto, a marketing leader focused on brand, storytelling, and customer connection, explores what marketing really encompasses. They unpack why marketing is hard to define. They discuss how brand influences hiring and company behavior. They highlight connection, alchemy in creative work, strategy's role, and the importance of living your story.

Kory Marchisotto, CMO of e.l.f Beauty, talks about building a billion dollar brand, investing in brand building, staying close to consumers, agile marketing strategies, collaborations with Liquid Death and Chipotle, nurturing e.l.f culture, and sharing advice with younger marketers.

In this engaging discussion, Kory Marchisotto, CMO of e.l.f. Beauty, shares insights from her journey leading a brand through 25 quarters of growth. She reveals the bold strategies behind the provocative 'So Many Dicks' campaign that sparked vital conversations about diversity. Kory highlights the significance of partnerships, including collaborations with sports icons like Billie Jean King and racing driver Katherine Legge. She also discusses the evolving role of creators and the cultural dynamics that empower innovation within the beauty industry.

Kory Marchisotto, leader behind e.l.f.’s purpose-driven, inclusive beauty mission. He explains why kindness fuels bold disruption. Short takes on kindness versus niceness. Stories about vulnerability as leadership, partnering even with competitors, and small gestures that create lasting loyalty.

Kory Marchisotto, the Chief Marketing Officer at e.l.f. Beauty, opens up about the brand's impressive 24 quarters of continuous sales growth. She discusses the critical role marketing plays in this success, emphasizing community engagement and inclusivity. Marchisotto highlights innovative strategies, such as leveraging social media for product feedback and partnering with cultural events. She also dives into the importance of collaboration between CMOs and CFOs to drive marketing investments, showcasing how authentic diversity fuels brand identity and loyalty.

Kory Marchisotto, the CMO of e.l.f. Cosmetics, teams up with Jon Evans in a candid launch discussion. They dive into the audacious choice to tackle taboo topics like failure, bad bosses, and workplace dilemmas. Kory shares her 'renegade spirit' philosophy that aligns with e.l.f.'s disruptive brand identity. The pair share personal anecdotes, pet peeves, and recommed inspirational books that shaped their leadership. Plus, they invite audience ideas for future discussions, promising a snackable and human approach to leadership challenges.

Kory Marchisotto, marketing leader and CMO involved in e.l.f.’s high-profile Cannes Lions campaigns, shares hands-on pitching experience. She explains live pitching for Glass and Titanium Lions. They discuss prepping intense short pitches, using vulnerability and humor on stage, and making campaigns memorable through surprise and emotional focus.

Kory Marchisotto, marketing and leadership executive who’s been a CMO and head of innovation, talks about reframing failure as practice and feedback. He and Jon explore why failure feels shameful. They also unpack supply chain lessons, investor conversations, and how setbacks set the stage for future wins.

Kory Marchisotto, a beauty and marketing leader who built community-led hits like e.l.f.’s Power Grip Primer, shares stories of rapid product creation. They discuss building a culture that permits risk. They explore proving concepts fast, co-creating with communities on TikTok, and how constraint and customer closeness spark standout products.