Uncensored CMO What is Marketing? With Kory Marchisotto [Uncensored Renegades]
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Feb 9, 2026 Kory Marchisotto, a marketing leader focused on brand, storytelling, and customer connection, explores what marketing really encompasses. They unpack why marketing is hard to define. They discuss how brand influences hiring and company behavior. They highlight connection, alchemy in creative work, strategy's role, and the importance of living your story.
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Design Every Touchpoint As Media
- Treat all company touchpoints as media and design them intentionally.
- Make hiring, office design, and employee behaviour reflect and reinforce your brand ethos.
Brand Drives Most Company Value
- Intangible assets form the majority of company value and are largely brand goodwill.
- John Evans links brand building directly to shareholder and employee value.
Corporate Card Sparks Brand Moments
- Kory describes people noticing his corporate card and associating interactions with the Elf brand.
- A single positive or negative moment shapes that person's impression of the brand.