Uncensored CMO How to win a Cannes Lion with Kory Marchisotto [Uncensored Renegades]
Feb 16, 2026
Kory Marchisotto, marketing leader and CMO involved in e.l.f.’s high-profile Cannes Lions campaigns, shares hands-on pitching experience. She explains live pitching for Glass and Titanium Lions. They discuss prepping intense short pitches, using vulnerability and humor on stage, and making campaigns memorable through surprise and emotional focus.
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Last-Minute Live Pitch Shock
- Kory Marchisotto discovered shortlisted Titanium and Glass entries require live pitches and had only days to prepare after the call.
- She and her small team had to pause regular work and pivot to build a new 10-minute pitch under intense time pressure.
Respect The 22-Minute Format
- Structure your live Cannes slot precisely: 2-minute video, 10-minute presentation, 10-minute Q&A and stick to the clock.
- Rehearse ruthlessly because judges will cut you off if you overrun.
Blackout During The Glass Pitch
- At the Glass pitch Kory blacked out when the announcer misnamed her and lost two minutes of planned time.
- Judges noticed the mishap and later gave space during Q&A to cover missed material.
