The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Nov 11, 2021 • 8min
Customer Journeys, a Definition
A clear primer on what a customer’s full sequence of interactions looks like from both consumer and marketer perspectives. Short distinctions between customer journeys and single user experiences are highlighted. Key principles for mapping and measuring journeys are outlined. A practical Spotify case shows how mapping reveals friction and boosts sharing and conversions.
Nov 4, 2021 • 9min
Priming Effect on Market Research
They explore how unconscious cues like words, images, smells and music shape responses. The conversation contrasts using priming in branding and UX with why it corrupts market research. Practical sources of bias are listed, from survey wording to invitation wording. Actionable tactics to reduce inadvertent priming are highlighted.
Oct 28, 2021 • 2min
Anchoring Effect | Definition Minute
A quick look at the anchoring effect and how first numbers skew our judgments. A used-car pricing example shows how an initial figure shapes perceived value. Short, clear definitions about how initial information becomes a reference point for later decisions.
Oct 21, 2021 • 5min
Leveraging Endowment Effect on Cart Abandonment
They explore how temporary ownership and loss aversion make carts feel like possessions. Practical checkout nudges and imagery are discussed to increase perceived ownership. Follow-up messages that highlight what shoppers lose if they abandon their cart are covered. The conversation also mentions applying these tactics beyond e-commerce to services and storefronts.
Oct 18, 2021 • 3min
Sample Selection Bias | Definition Minute
A quick take on how picking non-random data skews results and creates systematic errors. A classic 1936 polling failure is used to show how excluded groups warp predictions. A contrast with a smaller, truly random poll highlights the difference sampling methods make.
Oct 16, 2021 • 6min
Intro to Season 4 | Behavioral Economics in Marketing Podcast
A season preview that teases a mix of marketing, leadership and communication topics. It contrasts traditional economics with behavioral economics and highlights everyday irrational choices. It previews marketing-focused themes like anchoring, pricing biases and decision-making nudges.
Sep 16, 2021 • 5min
Cognitive Dissonance | Definition Minute
A quick definition of cognitive dissonance and why conflicting beliefs matter. Short examples cover buyer’s remorse and the meat paradox. The segment highlights causes and the classic 1957 theory behind the idea.
Sep 9, 2021 • 10min
Intention-Action Gap on Habit Change
Discussion of why intentions often fail to become actions and common causes behind that gap. A four-step habit framework is introduced to flip routines. Practical steps to break unwanted habits and to build new ones are explored. Concrete implementation and coping planning strategies are covered to make behavior change stick.
Sep 2, 2021 • 7min
Champion the IKEA Effect to Elevate Team Engagement
They explain the IKEA effect and why personal investment makes people value work more. Practical leadership moves are covered, like involving teams in decisions and communicating often. Tips include recognizing extra effort, using team building to boost ownership, and investing in people through empathy and development.
Aug 19, 2021 • 7min
Avoiding Office Herd Behavior with Behavioral Economics
Leaders tackle herd behavior at work and why group pressure skews decisions. Practical fixes are discussed like removing rushed deadlines, training communication and dissent, and structuring hiring to surface true motives. The conversation highlights building diverse, inclusive teams and using incentives and longer brainstorms to reduce automatic copying.
