The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Jun 23, 2022 • 10min
Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing
Explores tensions between altruism and self-interest in marketing and leadership. Describes community responses after the Marshall Fire and how prosocial motives play out. Covers neuroscience showing conflicting brain systems for helping versus self-gain. Advises separating competing messages in ads, research incentives, and team motivation to avoid mixed signals.
Jun 9, 2022 • 3min
Choice Overload | Definition Minute | Behavioral Economics in Marketing
A quick dive into choice overload and why too many options can paralyze decision-making. A café ordering example shows how small choices add up. Listeners hear common consumer shortcuts people use to avoid complex choice situations.
Jun 2, 2022 • 6min
Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Discussion of Keynesian ideas on using government and consumer spending to restart growth after disasters. Coverage of historical examples and deficit spending as a recovery tool. Exploration of how a major wildfire reshapes housing, rentals, and demand for rebuild-related goods. Reflections on seasonal series honoring those affected while drawing marketing-relevant lessons.
May 26, 2022 • 3min
Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast
A brief primer on the risk versus reward ratio and how it frames decision making. Short definitions show how the concept applies beyond investing to marketing and executive choices. A consumer example about buying a couch illustrates practical tradeoffs. The segment introduces a fast, focused format for explaining economic ideas in a minute or two.
May 22, 2022 • 10min
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast
A season framed by lessons from the Marshall Fire explores how natural disasters shift human behavior. Topics include applying behavioral economics to marketing, leadership, and recovery. Expect discussions on Keynesian effects, loss aversion, altruism versus self-interest, insurance and zero sum dynamics, and Maslow’s hierarchy in crisis-driven decision-making.
Jan 6, 2022 • 1min
Marshall Fire Boulder Colorado Announcement
A personal announcement about the December 30 wildfire that swept through a Boulder neighborhood. A firsthand account of a sudden evacuation with four children and houses lost. Information on the wider scale of the disaster and a request for support to help the family recover.
Dec 9, 2021 • 11min
Dual Process Theory on Customer Journey Optimization
They explain System 1 and System 2 thinking and why it matters for shopping behavior. They use toothpaste, grocery stores, shoe shops and amusement parks to show different buying modes. They cover merchandising tactics, sensory nudges, cross-category displays and checkout strategies to influence quick and deliberative shoppers.
Dec 2, 2021 • 9min
How to Build a Customer Journey Map
A practical walkthrough of building a customer journey map with a simple step-by-step framework. Topics include setting clear goals, conducting robust research, and defining personas. The conversation covers mapping touchpoints, choosing map types like current state or service blueprint, and testing maps while accounting for resources and measurement.
Nov 25, 2021 • 10min
Replay: Optimizing Customer Experience (CX) with Priming Effect
Explores how subtle primes like scents, images, words and sounds shape customer reactions. Covers research examples that show unconscious influence on behavior. Discusses using branding, design and immersive engagement to set customer expectations. Talks about matching media placement to audience context for better CX outcomes.
Nov 18, 2021 • 9min
6 Stages of the Customer Journey
A deep dive into the six key phases of the customer journey: awareness, evaluation, consideration, purchase, retention and advocacy. Practical examples and a major company case study show how journeys can be mapped and broken into parts. Actionable metrics for each phase are highlighted to track performance and alignment across teams.
