The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Aug 18, 2022 • 15min
Maslow’s Hierarchy of Needs, Self-Actualization on Personal and Professional Development | Behavioral Economics in Marketing Podcast
A lively dive into Maslow’s five needs with a spotlight on self-actualization and its role in personal and professional growth. Practical practices for cultivating creativity, curiosity, and responsibility are highlighted. The conversation explores how travel, learning, and leadership support development. Concrete company programs and everyday habits for fostering human growth are discussed.
Aug 11, 2022 • 2min
REPLAY: Endowment Effect | Definition Minute | Behavioral Economics in Marketing Podcast
A crisp definition of the endowment effect and how mere ownership inflates perceived value. A wine example shows people refusing profitable offers because of attachment. Short notes on how the bias appears in collectibles and companies that overprice what they own. A quick intro to the new Definition Minute format.
Aug 4, 2022 • 12min
Leveraging Social Belonging in Branding and Messaging | Maslow’s Hierarchy of Needs | Lessons From the Fire | Behavioral Economics in Marketing
Discussion of Maslow's social belonging need and why feeling accepted drives behavior. Branding strategies that build community and emotional connection are explored. Practical tactics include social content, local presence, memberships, reviews, personalization and events to strengthen customer belonging.
Jul 31, 2022 • 3min
Affect Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast
A concise take on the affect heuristic and how immediate feelings shape snap judgments. Short definitions explain why emotions come before reflective thought. Discussion covers how moods skew risk and benefit perceptions under time pressure. Relatable examples include reactions to nuclear power and interpreting art.
Jul 21, 2022 • 10min
Maslow’s Hierarchy of Needs, Categories of Needs | Lessons From the Fire | Behavioral Economics in Marketing
A dive into Maslow’s five categories of human need and how they map to decisions people make. Discussions link basic survival and safety concerns to real-world marketing choices. The show explores social belonging, esteem and self-actualization as motivations. It also highlights criticisms and the fluid, overlapping nature of the model.
Jul 15, 2022 • 3min
Availability Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast
A quick take on the availability heuristic and how we judge likelihood by what easily comes to mind. A short recap of why memorable examples feel more important than less retrievable facts. A classic experiment that shows fame can skew perceived frequency. A note on when this mental shortcut helps and when it leads to predictable errors.
Jul 7, 2022 • 6min
Maslow’s Hierarchy of Needs, an Introduction | Lessons From the Fire | Behavioral Economics in Marketing
A clear rundown of Maslow’s five needs and how the pyramid shapes decisions. Real-world political and economic examples show needs driving policy and pensions. A personal evacuation story highlights basic survival priorities. Practical marketing angles on targeting different need levels are explored.
Jun 30, 2022 • 11min
REPLAY: Framing Effect on Delegation | Behavioral Economics in Marketing
They explore how wording, tone and presentation change decisions. Classic moral thought experiments are used to show framing effects. Practical leadership tactics for assigning work and matching tasks to people are discussed. Communication, authority, and avoiding micromanagement are highlighted. The importance of explaining purpose, impact and rewards is emphasized.
Jun 29, 2022 • 7min
REPLAY: Delegation Common Pitfalls and Hang-ups | Behavioral Economics in Marketing
Discussion of common delegation pitfalls like micromanaging, overloading one person, and assigning tasks to the wrong team member. Exploration of psychological hang-ups such as fear of loss of control, envy, and overconfidence. Practical topics include time costs of training, responsibility vs authority, clarity in goals and timelines, and allowing mistakes for team growth.
Jun 28, 2022 • 10min
REPLAY: Delegation, a Definition | Behavioral Economics in Marketing
Clear definitions and the directional flow of delegation. Practical steps for assigning tasks, granting authority, and setting KPIs. Principles like parity of authority, unity of command, scalar lines, and the principle of exception. Real-world conflicts and when leaders should intervene.
