The Behavioral Economics in Marketing’s Podcast

REPLAY: Delegation, a Definition | Behavioral Economics in Marketing

Jun 28, 2022
Clear definitions and the directional flow of delegation. Practical steps for assigning tasks, granting authority, and setting KPIs. Principles like parity of authority, unity of command, scalar lines, and the principle of exception. Real-world conflicts and when leaders should intervene.
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INSIGHT

Delegation Multiplies Capacity

  • Delegation distributes authority so managers get things done through others efficiently.
  • It breaks big projects into parts and brings diverse skills while enabling employee growth.
ADVICE

Prepare A Strategy First

  • Develop a clear strategy with goals, processes, deadlines, and KPIs before delegating any task.
  • Choose assignees based on skills, workload, enthusiasm, and access to needed tools.
ADVICE

Communicate Duties And Resources

  • Clearly communicate the task, provide required tools, and set a deadline when allocating duties.
  • Grant necessary authority so the subordinate can act and then assign corresponding responsibility.
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