The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Dec 23, 2022 • 1min
Special Announcement | Season 6 Teaser | Behavioral Economics in Marketing Podcast
A season 6 teaser that outlines a 30-day daily release challenge. Announcements about launch timing and what to expect next season. A call to engage with the show through likes, follows, and reviews.
Oct 20, 2022 • 6min
Zero Sum Games and Insurance | Lessons From the Fire | Behavioral Economics in Marketing
They unpack zero-sum games and what it means when one person's gain equals another's loss. Chess and poker are used as sharp examples of competitive payoff thinking. Insurance and extended warranties are examined through pricing, risk assessment, and why people still buy them. Personal reflections on recovery after a major fire tie the ideas to real-world consequences.
Oct 13, 2022 • 7min
Societal Norms and Marketing | Lessons From the Fire | Behavioral Economics in Marketing
Discussion of societal norms as unwritten rules that shape behavior and buying choices. Exploration of social influence types like conformity, compliance, and obedience. Examples of when breaking norms becomes acceptable and how disasters can shift standards. Marketing strategies that either align with norms or deliberately defy them to reach different audiences.
Oct 6, 2022 • 2min
IKEA Effect | Definition Minute | Behavioral Economics in Marketing Podcast
Short mini-lesson on the IKEA effect and why people overvalue things they helped build. A quick run through the key 2012 study that measured higher willingness to pay for self-assembled items. Clear, fast definitions aimed at marketers and anyone curious about decision-making quirks.
Sep 29, 2022 • 9min
Loss Aversion in the Wake of a Natural Disaster | Lessons From the Fire | Behavioral Economics in Marketing
Discussion of how loss aversion shapes behavior after a natural disaster. Stories of FOMO around aid and chaotic free giveaways. Examples of panic buying as a way to regain control. Accounts of rapid price spikes and ethical questions around taking advantage in crisis.
Sep 22, 2022 • 2min
Acquisition Theory | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of acquisition theory and its three universal motivators: achievement, power and affiliation. Short examples show how different needs shape team motivation and workplace dynamics. The segment explains why these drivers matter across ages and cultures.
Sep 15, 2022 • 10min
Achieving Optimal Outcomes with Backwards Induction | Lessons from the Fire | Behavioral Economics in Marketing Podcast
A clear walkthrough of reasoning backward through decisions to find optimal action sequences. Practical marketing and leadership scenarios where that method helps guide choices. A seven-step model for building a backwards induction framework. A travel-product example with payoffs and how to add complexity like pricing, spend, and external risks.
Sep 8, 2022 • 2min
Hyperbolic Discounting | Definition Minute | Behavioral Economics in Marketing Podcast
A quick look at hyperbolic discounting and why people favor smaller immediate rewards over larger delayed ones. Simple choice examples illustrate time-inconsistent preferences. Mini-format definitions make behavioral economics concepts bite-sized and accessible.
Sep 1, 2022 • 6min
Corporate Philanthropy in Response to Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing
Corporate giving after disasters and why companies choose to help. Different forms of corporate philanthropy like grants, discounts, paid volunteer time and free services. Real-world examples from a community fire and how actions shape reputation, employee morale and customer relationships. Strategic benefits for survivors, communities and businesses.
Aug 25, 2022 • 3min
Priming Effect | Definition Minute | Behavioral Economics in Marketing Podcast
A crisp look at the priming effect and how subtle cues shape behavior without awareness. Brief science highlights include a classic sentence-unscramble study and how scents in retail nudge shoppers. Short examples show real-world marketing uses and everyday social impacts.
