Corporate Philanthropy in Response to Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing
Sep 1, 2022
Corporate giving after disasters and why companies choose to help. Different forms of corporate philanthropy like grants, discounts, paid volunteer time and free services. Real-world examples from a community fire and how actions shape reputation, employee morale and customer relationships. Strategic benefits for survivors, communities and businesses.
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Philanthropy Creates Multiway Wins
Corporate philanthropy after disasters benefits companies, employees, and communities simultaneously.
Sandra Thomas-Caminol frames it as a strategic and social win that influences reputation and recovery.
volunteer_activism ADVICE
Use Giving To Strengthen Employer Value
Do use corporate giving to attract talent, improve reputation, and boost employee engagement.
Leverage philanthropy for tax deductions and unique employee perks when possible.
insights INSIGHT
Speed And Proximity Amplify Impact
Acting swiftly and generously after widely publicized disasters increases media attention and local goodwill.
Proximity matters because affected employees and customers amplify the impact on morale and future purchases.
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Corporate philanthropy is the act of a corporation or business promoting the welfare of others, generally through charitable donations of funds, goods or time. Corporate philanthropy after a natural or any type of disaster can have a tremendous impact on your company, your employees and the world around you. In this episode, I discuss the benefits of corporate philanthropy and types of corporate philanthropy programs.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Lessons From the Fire | Lessons From the Fire, Season 5 of the Behavioral Economics in Marketing podcast will be dedicated to those that along with our family lost everything in the Marshall Fire in Boulder, Colorado, as well as to those that have been affected by natural disasters. My hope is that listening to this season of the Behavioral Economics in Marketing podcast will help others in their healing process. But I also believe that this season will be full of marketing wisdom for marketing professionals and business leaders.
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