Societal Norms and Marketing | Lessons From the Fire | Behavioral Economics in Marketing
Oct 13, 2022
Discussion of societal norms as unwritten rules that shape behavior and buying choices. Exploration of social influence types like conformity, compliance, and obedience. Examples of when breaking norms becomes acceptable and how disasters can shift standards. Marketing strategies that either align with norms or deliberately defy them to reach different audiences.
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What Societal Norms Are
Societal norms are shared, unwritten rules that govern behavior and beliefs across groups.
They can be informal or codified into laws and strongly shape everyday choices.
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How Social Influence Operates
Social norms drive behavior and are central to major theories explaining human action.
Influence operates via conformity, compliance, and obedience with informational or normative motives.
volunteer_activism ADVICE
Decide To Conform Or Buck Norms
Identify whether your brand should align with or challenge prevailing societal norms.
Use that decision to shape targeting, messaging, and product positioning.
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Societal norms are shared standards of acceptable behavior by groups. They are the unwritten rules of behavior and beliefs. Social norms are an exciting topic to be talking about and there are so many applications in marketing, professional development, leadership, etc.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Lessons From the Fire | Lessons From the Fire, Season 5 of the Behavioral Economics in Marketing podcast will be dedicated to those that along with our family lost everything in the Marshall Fire in Boulder, Colorado, as well as to those that have been affected by natural disasters. My hope is that listening to this season of the Behavioral Economics in Marketing podcast will help others in their healing process. But I also believe that this season will be full of marketing wisdom for marketing professionals and business leaders.
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