The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Jan 10, 2023 • 2min
Clustering | Definition Minute | Behavioral Economics in Marketing Podcast
A crisp mini-lesson on clustering and how our memories group related items. Short definitions and practical uses are highlighted. Real-world applications like market segmentation, social network analysis, and search-result grouping are mentioned. Quick, focused, and easy to digest.
Jan 9, 2023 • 7min
Correlation of Dual Process Theory and Status Quo Bias | Behavioral Economics in Marketing Podcast
Discussion of how quick automatic thinking and slow deliberate thinking interact with people’s tendency to stick with what they have. Definitions and everyday examples of status quo bias, including links to loss aversion and regret avoidance. Practical tactics to shift shoppers from routine choices into more deliberate decisions. Concrete retail examples like shelf placement and promotions to encourage switching.
Jan 8, 2023 • 2min
Dual process theory | Definition Minute | Behavioral Economics in Marketing Podcast
A quick tour of dual process theory and the two modes of thinking that shape decisions. Short, punchy examples show when intuitive, automatic thought takes over and when slow, deliberate reasoning kicks in. The mini-format keeps definitions crisp and practical for marketers.
Jan 7, 2023 • 4min
Bounded rationality theory | Definition Minute | Behavioral Economics in Marketing Podcast
A quick tour of bounded rationality and why people often pick “good enough” instead of optimal choices. A look at Herbert A. Simon’s satisficing concept and how time, limited information, and cognition shape decisions. Everyday examples like rushed restaurant choices bring the theory to life. Connections to heuristics, emotion, bias, and information gaps are highlighted.
Jan 6, 2023 • 2min
Homo economicus | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of homo economicus as the idealized, perfectly rational decision-maker. The host contrasts that theoretical model with real human behavior and bounded rationality. They explain why economists use the abstraction to simplify cause and effect. The conversation highlights how comparing the model to actual choices uncovers gaps marketers can exploit.
Jan 5, 2023 • 3min
Ceteris Paribus | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of the Latin phrase ceteris paribus and how it is used to isolate cause and effect. Simple everyday examples show when the assumption holds and when outside factors break it. A concise look at why economists rely on holding variables constant for analysis.
Jan 4, 2023 • 2min
Status Quo Bias | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of status quo bias and why people stick with the familiar. Short takes on how loss aversion and the endowment effect connect to staying put. Brief examples that show the bias in everyday decisions.
Jan 3, 2023 • 3min
Price Discrimination | Definition Minute | Behavioral Economics in Marketing Podcast
Quick definitions and real-world examples of charging different prices to different buyers. Airline fare strategies and timing-based pricing are highlighted. Targeted discounts and coupon tactics get a concise breakdown. The three main types of price discrimination are introduced in simple terms.
Jan 2, 2023 • 3min
Anchoring Effect on Branding | Behavioral Economics in Marketing Podcast
They explore how first impressions set mental anchors through names, logos and websites. A used-car pricing example shows how initial numbers skew judgments. Advice focuses on avoiding generic templates and designing sites that answer user questions. The emphasis is on distinct branding and design that reinforces the initial impression.
Jan 1, 2023 • 5min
Intro to Season 6 | 30 Day Challenge | Behavioral Economics in Marketing Podcast
A season kickoff announcing a 30-day challenge and a roadmap for upcoming topics. They contrast traditional economic assumptions with real human behavior. Everyday irrational choices like price sensitivity and saving mistakes are highlighted. The conversation previews nudges, dual-process thinking, social proof, confirmation bias, and anchoring effects.
