The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Jan 20, 2023 • 2min
Decoy effect | Definition Minute | Behavioral Economics in Marketing Podcast
A quick look at the decoy effect, explaining how adding a third option can shift choices. A simple popcorn pricing example shows the bias in action. A brief intro to the Definition Minute series and why these short clips matter for marketers.
Jan 19, 2023 • 3min
Anchoring Effect on Pricing Strategies | Behavioral Economics in Marketing Podcast
They dig into how first impressions shape price perception and why initial numbers stick in buyers’ minds. A used-car example shows anchors at work in negotiations. The conversation highlights anchoring’s role in premium pricing, bundling, upgrades and promotional tactics. Practical framing tips for making offers seem more valuable are explored.
Jan 18, 2023 • 2min
Utility Theory | Definition Minute | Behavioral Economics in Marketing Podcast
A quick look at utility theory and why consumers choose what makes them most satisfied. A bite-sized explanation of the util as a unit of satisfaction. Short examples show how preferences differ by person and context. A compact primer on how satisfaction shapes buying decisions.
Jan 17, 2023 • 2min
Supply | Definition Minute | Behavioral Economics in Marketing Podcast
A brisk definition of supply and how it links price to the quantity producers are willing to offer. A strawberry farmer example shows shortages and price effects. A quick list of factors that shift supply like input costs, technology, competitor numbers, expectations and policy. Short, clear and focused mini-lesson on a core economic concept.
Jan 16, 2023 • 7min
Confirmation Bias on Customer Retention | Behavioral Economics in Marketing Podcast
They explore confirmation bias and how it shapes customer decisions across the buying journey. The conversation highlights using pre-purchase messaging and post-purchase follow-ups to reinforce customers’ beliefs. Practical tactics like personalized service, automated touchpoints, and repeat-purchase programs are discussed. The role of market research and customer data in designing retention strategies is also covered.
Jan 15, 2023 • 2min
Confirmation bias | Definition Minute | Behavioral Economics in Marketing Podcast
A quick dive into confirmation bias and how people favor information that fits their beliefs. Short examples cover selective student research and hiring decisions. The mini-format explains why biased information search can lead to costly mistakes in research and personnel choices.
Jan 14, 2023 • 3min
Demand | Defintion Minute | Behavioral Economics in Marketing Podcast
A crisp mini-lesson on what drives demand and how quantity demanded responds to factors like price, necessity, quality and convenience. A pandemic travel example shows how regulations, perceptions and income shifts reshape demand. A quick primer on treating demand as a mathematical function and mapping variables to a price–quantity schedule.
Jan 13, 2023 • 3min
Elasticity | Definition Minute | Behavioral Economics in Marketing Podcast
A rapid definition of elasticity and how it measures responsiveness between economic variables. A clear gasoline price example shows quantity demanded shifts. Short takes on why elasticity matters for taxation, firm behavior, wealth distribution, and welfare concepts like consumer and producer surplus.
Jan 12, 2023 • 2min
Inoculation theory | Definition Minute | Behavioral Economics in Marketing Podcast
A quick look at inoculation theory and how exposing people to weak counterarguments builds resistance to persuasion. Traces the idea back to William J. McGuire and its roots in social psychology. Explores using the approach to fight misinformation, manipulative marketing, and risky behaviors.
Jan 11, 2023 • 3min
Framing effect | Definiton Minute | Behavioral Economics in Marketing Podcast
A quick dive into how presentation, tone and placement reshape decisions. Uses the trolley problem and a family-member twist to show moral choices flip with different frames. Contrasts with a transplant scenario to highlight surprising shifts in judgment.
