The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Jan 30, 2023 • 2min
Social proof | Definition Minute | Behavioral Economics in Marketing Podcast
A quick mini-breakdown of social proof and why people copy others when making choices. Explains when social proof is most powerful, especially in uncertain situations. Brief intro to the new short-format Definition Minute series and what listeners can expect from future quick theory bites.
Jan 29, 2023 • 2min
Scarcity | Definition Minute | Behavioral Economics in Marketing Podcast
A brief dive into the concept of scarcity and how limited resources shape choices. Real-world examples explore housing in crowded cities and shortages after disasters. The format delivers quick, focused definitions to clarify economic terms for marketers and decision makers.
Jan 28, 2023 • 2min
Geographic clustering | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of geographic clustering and why related companies concentrate in the same area. A look at competition’s role in driving firms to co-locate. Silicon Valley is used as a concrete example of cluster formation and growth. A short intro to a mini-series of bite-sized economic definitions.
Jan 27, 2023 • 3min
Principal Agent Problem | Definition Minute | Behavioral Economics in Marketing Podcast
A crisp definition of the principal–agent problem and how decision-makers can act for their own benefit. A walk through moral hazard and how asymmetric information creates risky incentives. Concrete everyday examples that make the dilemma easy to picture. Short, focused mini-lesson on roles and conflicts between principals and agents.
Jan 26, 2023 • 2min
Loss Aversion | Definition Minute | Behavioral Economics in Marketing Podcast
Quick definitions and real-world examples of loss aversion. A concise contrast between loss aversion and risk aversion. A finance-focused scenario showing how fear of losses shapes investor behavior. A brief intro to the new Definition Minute mini-format.
Jan 25, 2023 • 2min
Cultural capital | Definition Minute | Behavioral Economics in Marketing Podcast
A quick look at cultural capital as the tangible and intangible social assets that shape status and influence. Short takes on how shared knowledge, education, style, and behaviors operate inside organizations. A brief exploration of higher education, relationships, and signals that mark class and power.
Jan 24, 2023 • 3min
Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of the intention-action gap and why intentions often fail to become behavior. Short examples include diets, exercise, saving, and New Year’s resolutions. Brief context about alternate terms and how multiple disciplines study the phenomenon. A snapshot of statistics showing many make plans but few follow through.
Jan 23, 2023 • 2min
Mindset | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of mindset and how it shapes interpretation and responses. A look at mindset’s role in decision theory and implicit personality concepts. Brief mention of group effects like herd behavior. Short, focused and introductory—designed to give a tidy conceptual snapshot.
Jan 22, 2023 • 2min
Flow Theory | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of flow as deep immersion where time and self fades. Why people willingly chase flow even at cost. Where flow shows up: work, learning, sports, gaming and creative pursuits. A hiking example illustrates the balance of challenge and skill that triggers the zone. Short, snappy explanations designed for marketers curious about human decision drivers.
Jan 21, 2023 • 2min
Growth mindset | Definition Minute | Behavioral Economics in Marketing Podcast
A quick definition of the growth mindset and its origins in Carol Dweck's work. Short highlights on behaviors like embracing challenges, persisting through obstacles, and learning from criticism. A clear contrast between growth and fixed mindsets and how they shape reactions to failure.
