The Behavioral Economics in Marketing’s Podcast Cultural capital | Definition Minute | Behavioral Economics in Marketing Podcast
Jan 25, 2023
A quick look at cultural capital as the tangible and intangible social assets that shape status and influence. Short takes on how shared knowledge, education, style, and behaviors operate inside organizations. A brief exploration of higher education, relationships, and signals that mark class and power.
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Cultural Capital Defined
- Cultural capital comprises tangible and intangible social assets like education, speech, dress, and behaviors.
- These assets confer social status, influence, and promote mobility within shared cultural contexts.
Cultural Capital As Social Practice
- Cultural capital acts as a social relation within an economy of practices and includes shared knowledge and experiences.
- In companies it shows up in decisions, processes, structure, communication, and routines that bind a community.
Audit And Showcase Company Culture
- Define your company's cultural capital by observing patterns driven by values, perceptions, assumptions, and beliefs.
- Showcase that capital through transparent decisions, processes, structure, and communications to strengthen community bonds.