The Behavioral Economics in Marketing’s Podcast Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast
Jan 24, 2023
A quick definition of the intention-action gap and why intentions often fail to become behavior. Short examples include diets, exercise, saving, and New Year’s resolutions. Brief context about alternate terms and how multiple disciplines study the phenomenon. A snapshot of statistics showing many make plans but few follow through.
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Intentions Often Fail To Become Actions
- The intention-action gap describes when values or intentions don't match behavior.
- It captures why people often fail to convert good intentions into actual actions.
New Year's Resolutions Illustrate The Gap
- Common examples include diet, exercise, saving money, and quitting smoking.
- New Year's resolutions illustrate the gap where many intend change but few sustain it.
Many Make Resolutions, Few Keep Them
- Statista data shows many set health and financial goals at New Year.
- Yet only about 35% report keeping resolutions, highlighting the scale of the gap.