The Behavioral Economics in Marketing’s Podcast Replay: Optimizing Customer Experience (CX) with Priming Effect
Nov 25, 2021
Explores how subtle primes like scents, images, words and sounds shape customer reactions. Covers research examples that show unconscious influence on behavior. Discusses using branding, design and immersive engagement to set customer expectations. Talks about matching media placement to audience context for better CX outcomes.
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Priming Shapes Unconscious Responses
- Priming effect is exposure to a stimulus that unconsciously shapes later responses.
- Small cues like words or scents can substantially change behavior and decision timing.
Bargh Study On Waiting Times
- John Bargh had students unscramble sentences that primed aggression, patience, or positivity.
- Students primed with aggression waited about 46% less time than other groups.
Many Senses Can Prime Behavior
- Initial stimuli can be smells, words, images, sounds, or expressions.
- These varied cues can nudge purchases, like smelling baked bread boosting bread sales.