Champion the IKEA Effect to Elevate Team Engagement
Sep 2, 2021
They explain the IKEA effect and why personal investment makes people value work more. Practical leadership moves are covered, like involving teams in decisions and communicating often. Tips include recognizing extra effort, using team building to boost ownership, and investing in people through empathy and development.
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insights INSIGHT
Personal Investment Raises Perceived Value
The IKEA effect causes people to assign extra value to things they helped create.
Sandra Thomas-Caminol connects this bias to increased team engagement and ownership.
insights INSIGHT
Ownership Extends Beyond Tasks
Personal involvement in a process creates ownership that extends beyond the task.
Sandra argues that involvement translates into stronger commitment to team success.
volunteer_activism ADVICE
Schedule Clear, Two-Way Communication
Communicate openly and regularly with your team through scheduled meetings.
Share targets and pipeline news and let the team give updates and suggestions.
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🔨 The IKEA effect is a cognitive bias that implies that individuals place a disproportionately high value on items that they have played a part in creating.
In this episode, we explore how to champion the IKEA Effect to elevate engagement on your team through open communication, involving the team in the process, recognizing extra effort, team building activities, exercising empathy and investing in your team members.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
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