The Behavioral Economics in Marketing’s Podcast
Sandra Thomas-Comenole
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Episodes
Mentioned books
Aug 5, 2021 • 11min
Social Axiom Theory on Growth Mindset Across Cultures
They explore how growth mindset interacts with cultural beliefs and society-level social axioms. Listeners hear about social complexity, fate control, and reward for application as cultural moderators. Large-scale PISA data and cross-cultural methods are discussed. Practical leadership and mentoring tactics for diverse teams are highlighted.
Aug 3, 2021 • 3min
Social Axiom Theory | Definition Minute
A quick primer on social axiom theory and how generalized beliefs shape behavior. Lists the five universal social axioms and introduces a proposed sixth, zero-sum belief. Notes how the theory is used in cross-cultural studies. Teases further coverage of related mindset topics.
Jul 29, 2021 • 11min
Building Growth Mindset with Inoculation Theory
They explain inoculation theory using medical inoculation as an analogy and show how to pre-expose teams to weak counter-arguments. They explore uses against misinformation, manipulative persuasion, and risky behaviors. They connect inoculation to shifting from fixed to growth mindsets with practical tactics like goal-setting, tracking KPIs, coaching, celebrating wins, and framing failures as learning moments.
Jul 27, 2021 • 5min
Game Theory | Definition Minute
A quick tour of game theory basics and its mathematical roots. Listens cover the prisoner's dilemma and how strategic interaction shapes choices. The conversation highlights real-world uses in pricing, negotiation, hiring, ad placement and leadership decisions.
Jul 22, 2021 • 9min
Facilitating Growth Mindset
A lively deep dive into cultivating a growth mindset within teams. Topics include aligning purpose with motivation, setting realistic goals, and using teamwork and mentoring to expose and develop skills. Practical approaches cover autonomy with coaching, growth-focused language, actionable feedback, learning from failures, and hiring for mindset fit.
Jul 15, 2021 • 7min
Growth Mindset vs Fixed Mindset
Clear definitions of growth versus fixed mindsets and why they matter for decision-making. How mindsets shape behavior, incentives, and risk tolerance in teams. Real-world examples of learning new skills and career impact. Nuances showing mindsets can mix across situations and influence leadership and marketing strategies.
Jul 13, 2021 • 2min
Anchoring Effect | Definition Minute
A quick dive into the anchoring effect and how first numbers shape later judgments. A used-car pricing example shows how an initial price bends what feels reasonable. Short, clear definitions and everyday illustrations make the concept easy to spot in negotiations and buying decisions.
Jul 8, 2021 • 13min
Tips for Overcoming the Principal-Agent Problem
They unpack the principal-agent problem with vivid workplace examples of shirking and misaligned incentives. A vending machine story illustrates asymmetric information. Practical fixes get covered: hiring and transparency, incentive design, KPIs and check-ins. Leadership tactics include hands-on work, building rapport, scheduled downtime and passion projects to boost alignment.
Jul 6, 2021 • 3min
Moral Hazard | Definition Minute
A crisp definition of moral hazard and why protection can change behavior. Short takes on how safety nets encourage risk and reduce vigilance. Everyday examples like insurance, tenure, and salaried roles bring the concept to life. A quick preview of related incentives and the principal–agent link.
Jul 1, 2021 • 6min
Leading Through Flow Theory
Flow Theory is a mental state in which a person performing some activity is fully immersed in the task at hand. Leaders who wish to incorporate flow into the workplace should consider these seven conditions with regards to their team and each team member individually. In this episode, we discussed the characteristics and conditions of flow and how to implement it in the workplace.
