Discussion of why intentions often fail to become actions and common causes behind that gap. A four-step habit framework is introduced to flip routines. Practical steps to break unwanted habits and to build new ones are explored. Concrete implementation and coping planning strategies are covered to make behavior change stick.
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insights INSIGHT
What The Intention-Action Gap Is
The intention-action gap is when values or intentions don't match actual behavior.
It explains why people often fail to follow through despite good intentions.
insights INSIGHT
Resolutions Reveal Follow-Through Failures
New Year's resolutions show the intention-action gap in plain view.
Many people set goals but a minority persist, revealing common follow-through failures.
volunteer_activism ADVICE
Five Steps To Break A Habit
Break habits by identifying triggers, disrupting them, and replacing responses.
Keep changes simple, add rewards, and persist for long-term success.
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š The Intention-Action Gap is a social psychology and behavioral economics term that describes the occurrence of when oneās values, attitudes or intentions do not correlate with their actions. The intention-action gap is often what stands in the way of habit change. In this episode, we discuss simple ways that people can leverage behavioral economics to break an existing habit or start a new routine.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Masterās degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
And a special shout out to this episode's paid sponsor Budgetbakers.com and their personal finance manager, Wallet. Wallet is your personal finance planner that helps you to save money, plan your budget and track your spending. Essentially, you become your own finance manager. It connects with over 58,000 banks worldwide and handles any currency using the same level of security as your own bank. And best of all they do not sell customer data to anyone. The app is available on Android from the Google Playstore and on iOS from the Apple App Store just search from Wallet by BudgetBakers or visit BudgetBakers.com for more information. Listeners of the Behavioral Economics in Marketing podcast get a special deal when they visit http://budgetbakers.com/behavior
The Behavioral Economics in Marketingās Podcast