Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.Get in touch with Erika:InstagramWebsiteHiring Cheat SheetsSee open rolesErika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").1. Research what words people are typing into Google when they are looking for a particular service or product.Look at what competitors are using. Use those as an inspiration point.Niche down! You won't get found on page 35 of Google.2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.The phrase “virtual assistant” is outdated. Replace with  specific job titles.Prioritize experience over hourly rate when hiring a team member.4. Tips to improve your search visibility:JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilitiText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business. WebsiteYouTubeInstagramMarket Research FREEBIE5-Figure Leap1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:Rely less on gimmicks and focus more on connecting with customers.Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.2.  How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. Remain objective (external research, quantitative data, one-on-one interviews).  Analyze cold audience data not associated with the client's list.Research conversations occurring within the industry.Use surveys sent to the client's list.3. How to increase your conversions with your words (and SEO):Use social media platforms with a purpose or strategy in mind.Celebrate customers' critical thinking and discernment vs. usingText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. Find Alex:WebsiteLinked InIG / FBListen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!Super fans should be provided with differentiated content, while most followers will only follow one platform.1.  Alex defines SEO as having two levels:surface level organic SEO (content/keywords)and technical SEO (deep dark hole for smarter nerds).2.  Best practices for repurposing content should involve getting the most use out of it while creating.YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.3.  Regular practices of ideation and production should be Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.Find Susan:WebsiteInstagramMicrocopy Micro Course1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.Empathizing with users, defining problems, ideating solutions, prototyping and testing results.Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.3.  Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.The steps of Design Thinking: EmpathiText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!Find Holly:WebsiteInstagramFREE SEO Checklist for Your Blog1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link)."Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.Tracking metrics is key to understanding if efforts are achieving desired goals.3. Metrics to track in Google Analytics and Search Console:Page Views, and SEO performance (organic traffic).Audit past content is to evaluate reader experience (images, headings, etc.) Connect w/ B: YouTube, Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!Find Laura:WebsiteInstagramNewsletter1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.She noted the importance of fact-checking and avoiding generating false or offensive content.AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.Careful consideration should be taken when using these tools, since they  rely on the internet for their knowledge.2.  Laura's top four tips for using online tools for SEO copywriting:Address the tone of content to ensure it was written by a human.Verify that content is factually accurate.Run content through a Ai detector such as Hugging Face OpenAI Detector.Scan for plagiarism using Copyscape.ConText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank.Find Meg:InstagramPodcastGuide to signing your next high ticket client1. According to Meg, In the beginning stages of an online business, many people feel like they don't know enough due to imposter syndrome.  When starting out, take advantage of having more intimacy you can have with each follower by welcoming them and asking how you can help or serve them.  Having knowledge but no confidence is common.2.  Meg's top tips for gaining confidence as an online business owner: Write down the evidence of why you are great at what you do. Create a folder on your phone with screenshots as reminders.Meg suggests getting strategic with time spent on social media platforms and not "friendzoning" yourself. 3. Meg's top tips to setting yourself apart:Develop a unique method to stand out.When coaching, it is important to understand that results may vary and one cannot control outcomes.Focus on one step at a time: start by getting clear on what Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

This transcript has been machine-generated and has not been edited for errors.In this episode, we interview Jordan Gill, the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers.1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach. Jordan defines SEO as the ability to be found on the internet.Over the years, Jordan's team has built a strategy of ranking multiple domains for keywords they want to win.2. Jordan, Crystal, and Brittany review an SEO audit of SystemsSavedMe.com:  what's working well, opportunities for improvement and changes in the business.Jordan revealed her website had been "dead" for 5 years before they started making progress in January 2022.Jordan and her team focused on updating meta descriptions and alt text.Incidentally, Jordan was also adding backlinks from other websites to hers through a directory page on her site as well as podcast appearances.Jordan's team also "sprinted" a YouTube Shorts strategy which helped bring more traffic to her website.More about Jordan!Jordan Gill is a 7-Figure Business Strategist whose Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to part 2 of our SEO dictionary  episode where we cover 10 more common SEO terms!Share us with a friend!1.  SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more.Alt text is used to describe images for accessibility purposes. URL stands for Uniform Resource LocatorsDomain Authority measures how trustworthy a website is.Headings are where keywords should be strategically placed to optimize SEO.Canonical URLs designate one page you want Google to index while similar pages won't be indexed.A 301 Redirect allows an outdated page URL to go somewhere else instead of being broken2.  Fun facts about how the internet works: Bots are behind the scenes, indexing and crawling to help gather and analyze information.Amazon owns most of the online real estate due to its serves, making money through web services.Anchor texts should relate specifically to the link they are connected to ... try to avoid generic phrases like "click here."3.  Organic search is becoming more popular as a result of new search engines such as you.com, which does not rely on ads for its results.Connect w/ B: YouTube, Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.Welcome to the Simple & Smart SEO Show!Share us with a friend!1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.Search intent is more important than hashtags in terms of getting the right results on social media searches.2. Offsite SEO benefits can still be achieved even without having one's own platform.Be assertive and strategic with backlinks when appearing on other podcasts or shows.Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.3. SEO is vital for businesses to remain competitive during a recession.Offsite SEO has evolved from spammy backlinks to a pay-to-play system.Small businesses can still compete without paying fText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!