Where SEO & Video Strategy Intersect w/ Alex Minor

Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. 

Find Alex:
Website
Linked In
IG / FB

Listen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!

Super fans should be provided with differentiated content, while most followers will only follow one platform.

1.  Alex defines SEO as having two levels:

• surface level organic SEO (content/keywords)
• and technical SEO (deep dark hole for smarter nerds).

2.  Best practices for repurposing content should involve getting the most use out of it while creating.

• YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.
• Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.

3.  Regular practices of ideation and production should be

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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