Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! SEO Mistakes When Hiring On Social Media w/ Erika Macauley
Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.
Get in touch with Erika:
Erika's tips: Before hiring team members, identify what tasks can be outsourced and provide clear instructions (i.e. a "definition of done").
1. Research what words people are typing into Google when they are looking for a particular service or product.
- Look at what competitors are using. Use those as an inspiration point.
- Niche down! You won't get found on page 35 of Google.
2. Utilize Instagram bio descriptions for service providers—no vague descriptions.
- The phrase “virtual assistant” is outdated. Replace with specific job titles.
- Prioritize experience over hourly rate when hiring a team member.
4. Tips to improve your search visibility:
- JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.
- JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.
- JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibiliti
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!