SEO & Messaging: The Best Non-Icky Tips w/ Brittany McBean

Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business.
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1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:

• Rely less on gimmicks and focus more on connecting with customers.
• Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.

2.  How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. 

• Remain objective (external research, quantitative data, one-on-one interviews). 
•  Analyze cold audience data not associated with the client's list.
• Research conversations occurring within the industry.
• Use surveys sent to the client's list.

3. How to increase your conversions with your words (and SEO):

• Use social media platforms with a purpose or strategy in mind.
• Celebrate customers' critical thinking and discernment vs. using

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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