The Power of An Off-Site SEO Strategy W/ Copywriter Erin Ollila

We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.

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1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.

• LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.
• Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.
• Search intent is more important than hashtags in terms of getting the right results on social media searches.

2. Offsite SEO benefits can still be achieved even without having one's own platform.

• Be assertive and strategic with backlinks when appearing on other podcasts or shows.
• Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.
• Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.

3. SEO is vital for businesses to remain competitive during a recession.

• Offsite SEO has evolved from spammy backlinks to a pay-to-play system.
• Small businesses can still compete without paying f

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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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