The Jasmine Star Show

I didn’t set out to be a leader.I set out to chase an idea. Then the business grew. Then I hired a team. And somewhere between “I’ve got this” and “How did we get here?”… I became a leader.Spoiler: I wasn’t very good at it.In this episode, I’m sharing the uncomfortable leadership mistakes I made (including the time I avoided accountability because I was afraid someone would lock me out of my own systems… yes, really).This year, I decided that if I want to build the next level of my business, I have to become the next level version of myself. From hiring a Sales Director and CFO to investing in leadership training, everything shifted.The biggest lesson? Integrity isn’t a buzzword — it’s doing what you say you’ll do, by the date you say you’ll do it.Leadership isn’t about being perfect. It’s about being intentional.If you’re building a team, scaling your company, or stepping fully into your CEO role, this episode is for you.Click play to hear all of this and:[00:00] Why Most Entrepreneurs Accidentally Become Leaders (And Why That’s a Problem)[04:30] The Cringe-Worthy Mistake I Made When I Avoided Accountability[10:15] How to Onboard a Leader Into Your Culture (Not Just Their Role)[18:40] Integrity Defined: Doing What You Say, When You Say It[24:55] What Happened When Our CFO Started Interviewing Us[33:10] The Honest Leadership Coaching Session I Almost Didn’t ShareListen to Related Episodes:How You Can Develop the BEST Traits in LeadershipHow to Identify and Lead A, B, and C Players for Business Success3 Signs It’s Time to Restructure Your Team as a LeaderConnect With Jim Zartman:Instagram: https://www.instagram.com/jimzartmanWebsite: https://www.jimzartman.com/📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode628

In today’s episode, I’m joined by Ashley Brock, a digital advertising expert and founder of a powerhouse agency. We dive into her Rainmaker Method, a step-by-step guide to crafting ads that resonate and convert. Ashley breaks down the six pillars of successful messaging and shows you how to target the right audience, boost your sales, and build trust with your brand.Ashley also shares her journey from corporate advertising to helping entrepreneurs scale their businesses with impactful ads. If you’re ready to elevate your marketing and make it rain, this episode is for you!Click play to hear all of this and:[00:00] Why you need to craft your ads to resonate, articulate, and be memorable.[05:00] Learn how to speak to your audience at different stages of awareness.[10:00] Ashley shares why articulation can make or break your ad’s effectiveness.[15:00] Discover how identifying your ideal customer can lead to more effective advertising.[20:00] Hear how Ashley pivoted from working with massive corporations to helping small business owners succeed.[25:00] Ashley shares how she grew her business through persistence and a willingness to invest in her growth.Listen to Related Episodes:Unreasonable Hospitality: What It Takes to Be Number One in Your Industry with Will GuidaraFour Secrets to Unstoppable MarketingOld School Marketing Tactics, New School ResultsConnect With Ashley Brock:Instagram: https://www.instagram.com/ads.with.ashleyFacebook: https://www.facebook.com/WinWithPaidAdsWebsite: https://www.paidadscoaching.com/challengePodcast: https://podcasts.apple.com/us/podcast/win-with-paid-ads/id1715064884📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode626

They explore how asking the right question can unlock business growth and break through stagnation. A contrast between safe, ego‑protecting questions and ones that drive real change is highlighted. Practical stories cover hiring and paying top talent to boost efficiency and a framework of five diagnostic questions to uncover your one big, transformative question.

A founder wrestles with imposter syndrome and a shocking $25,000 price tag for joining a mastermind. She explains the mindset shift that turned that risk into a $255K launch in six months. Cultural views on money, learning by doing, and the power of proximity to smarter peers all come up as pivotal influences.

Tori Dunlap, financial educator and founder of Her First $100K, turned a toxic job into a mission to give women financial options. She shares her public $100K goal, starting with $49 coaching sessions, scaling services into courses, and using simple budgeting and content habits to build sustainable revenue. The conversation centers on money as freedom, accountability, and building systems that create choice.

She shares a personal fitness challenge that reveals surprising parallels between physical training and building a business. Conversation covers fear of failure, why most people quit early, and a three-rule framework for staying committed. Topics include resisting past habits, surviving the messy middle, and using future-focused discipline to follow a proven process.

Leila Hormozi, entrepreneur at Acquisition.com who scales companies and coaches leaders, talks rapid growth and the identity shifts it forces. She discusses navigating criticism and visibility. She shares hiring leaders, recovering through health challenges, creating breakthrough content under pressure, and building a culture that surfaces hard truths.

Kaitlyn Carlson, former Wall Street wealth manager and founder of Theory Planning Partners who helps seven- and eight-figure women build lasting financial optionality. She contrasts income vs long-term wealth. Short, practical talk on net worth and cashflow, spotting lifestyle spending, why founders need CFO-level strategy not just bookkeeping, and how to make savings automatic and intentional.

A heartfelt story about relearning to walk after cancer sparks a conversation on why self-belief is essential. Learn a three-step framework: clarity by envisioning your future self, collecting tiny proofs through micro wins, and building resilience with nervous-system work. Short practices and identity shifts are offered to turn baby steps into real momentum.

A behind-the-scenes look at a busy quarter filled with life-design choices and business pivots. Short actions that stack into big progress are highlighted. Stories range from volunteering at kindergarten to transformative retreats and unexpected networking wins. Hiring clarity, costly-but-worthwhile expert help, and a bold marketing roadmap for 2026 also get center stage.