The Jasmine Star Show How Women Reclaim Power Through Money with Financial Feminist, Tori Dunlap
Mar 3, 2026
Tori Dunlap, financial educator and founder of Her First $100K, turned a toxic job into a mission to give women financial options. She shares her public $100K goal, starting with $49 coaching sessions, scaling services into courses, and using simple budgeting and content habits to build sustainable revenue. The conversation centers on money as freedom, accountability, and building systems that create choice.
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Use Low Priced Coaching To Test And Learn
- Start cheap and test with low-priced coaching to build skills and credibility before scaling prices and products.
- Tori began with $49 Starbucks coaching sessions, then a $97 workshop, then a course after seeing repeated conversations and demand.
Money Habits Come From Psychology And Childhood Stories
- Money education is primarily psychological, not mathematical; childhood money stories shape adult behavior.
- Tori learned discipline from parents who prioritized saving for vacations and cutting credit, which created both security and risk aversion.
Gender Socialization Shapes Financial Risk Taking
- Women are socialized to avoid risk while men are encouraged to be brave, affecting financial decisions and entrepreneurship.
- Tori ties toy choices and perfection pressures to later risk aversion and advises reframing worst-case scenarios.