If you’ve ever thought, “I want to leave this job… start the thing… pivot… but I can’t afford to,” this episode is for you.
I’m joined by the Financial Feminist herself, Tori Dunlap, founder of Her First $100K. After graduating with degrees in communication and theater, Tori landed in a toxic corporate job she couldn’t afford to leave. That’s when everything shifted.
She realized money wasn’t about being rich — it was about having options.
So she set a bold goal: save $100,000 by age 25. What started with a $20 domain, three blog posts, and $49 coaching sessions at Starbucks eventually became a movement empowering women to take control of their finances.
But here’s the truth: the $100K wasn’t the win.
Freedom was.
In this episode, we talk about financial autonomy, documenting your journey for accountability, and why building revenue isn’t about validation — it’s about choice.
Click play to hear all of this and:
[00:00] Why Money Is About Freedom, Not Just Wealth
[06:35] How $49 Coaching Sessions Built a Business Foundation
[12:10] The Real Cost of Staying in a Toxic Job
[18:45] Why Documenting Your Goal Creates Accountability
[24:20] From Blog Posts to a Movement: Building Her First $100K
[31:05] Scaling Beyond Coaching: Avoiding the “Not Scalable” Trap
[38:40] Money as Power: Creating Options for Women
Listen to Related Episodes:
Connect With Tori Dunlap:
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For full show notes, visit jasminestar.com/podcast/episode623
