The Longer Game

Matthew Stafford, Managing Partner at Build Grow Scale and e-commerce optimization expert, shares sharp observations from years of scaling brands. He breaks down using data to reverse-engineer customer behavior. Short tests and clearer CTAs beat cosmetic tweaks. Learn why simplifying copy, aligning messaging with buyer readiness, and asking the right questions matter for conversion.

Humans are amazing creatures. We love stories. We're driven to find meaning. And yet many people find themselves handling the most mundane tasks. Tasks they do over and over again that often lack much purpose other than to "get the job done." New technology in automation and Ai serve a role to get the mundane tasks done, freeing up humans to do more of the things they love. Satej Sirur, Co-Founder & CEO of Rocketium, joins us on this episode of The Longer Game to share how he is helping brands and agencies do just that. Awareness is the first step. After that, you measure the gap from where you are to where you want to go. Finally, take action and use technology thoughtfully in your solution. Put in your headphones, do some dishes, and get ready to be more efficient. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameSatej Sirur is the co-founder and CEO of Rocketium. He loves working on hard problems, especially ones that accelerate human creativity and innovation. His time as an early member of AWS and Microsoft helped him build Rocketium's strong culture. He is a dad to #TwoUnderTwo and five cats. He loves playing board games and talking about basketball. You can find him at...Website: https://rocketium.com/Find them on LinkedIn: https://www.linkedin.com/in/satejs/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Today's brands are overwhelmed with retail media options. Costs are up, competition is high, and many brands spend on platforms without ever seeing a return. The problem? Many of these brands don't know what they don't know. Google is expanding targeting options for phrase match targets resuling in wasted spend, Amazon is expanding ads off platform without controls, and campaign structure is often well, a disaster. Brands can get traffic but is it the traffic they want? Adam Ortman, CEO & Founder of Kinetic319, joins us on this episode of The Longer Game to talk all things ads. He dives into why brands aren't winning and shares some surprising platforms for driving cheap and effective traffic. Be prepared to dive deep into the weeds on ad setup, targeting strategies, and how to truly create a full funnel approach.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is Adam Ortman. Adam Ortman is a consumer psychologist, marketing author, and president/founder of Kinetic319, a leading marketing agency HQ’d in Denver. Adam and his team navigate the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior.You can find them at...Website: http://www.kinetic319.comFind them on LinkedIn: @Kinetic319Find them on YouTube:  @Kinetic319  Find them on Facebook: @Kinetic319Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Advertising has evolved so much over the past decade on Amazon. We've gone from advertising on generic single keywords with the advent of Sponsored Ads to leveraging AMC (Amazon Marketing Cloud) to analyze audiences and refine targeting. With the available data, brands can get more sophisticated with how they increase their revenue. Beyond revenue, you can look deeper at your customer base to determine path to purchase, capture lost audiences, and even boost ads to audiences with higher affinities. Joon Choi, Senior Vice President of Sales at Xnurta, joins us on this episode of The Longer Game to spill the tea on everything. Joon was actually at Amazon when they launched Sponsored Ads. Crazy, right? We discuss and frame the Amazon ads world before diving into the weeds of leveraging AMC to supercharge your media plan. Ready, set, advertise.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Joon Choi. Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company’s global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.You can find them at...Website: http://www.xnurta.comFind them on LinkedIn: https://www.linkedin.com/in/joon-choi1/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Branding is about experience. What kind of feelings do your customers have when they see your brand? Are you creating experiences for them that build awareness and affiinity towards your brand? These are the questions that many businesses often neglect when they develop their brand. There's hope. If Amex can make finance sexy, anything is possible. David Gill, Founder of Tennis Grip, shares his decade plus of brand expertise on this episode of The Longer Game. Beyond being super hip and having the best artwork, David's had incredible experiences in the world of branding that guide our conversation. We uncover the keys to winning and why experimentation matters. Get your baggy clothes on and let's get ready to sweat it out on branding. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame David Gill is an Integrated Marketing Director with over a decade of experience driving transformative brand growth for global clients, from startups to Fortune 100 companies. David has led initiatives like the Amex Ambassador program, FanDuel’s partner marketing, and rebranding Visit the USA, now leading strategy for agencies and brands at his studio, Vibration. Beyond his brand work, David founded Tennis Grip, an apparel company that supports New York-based non-profits through music partnerships, events, and fundraising. Website: https://www.hi-vibration.com/ https://www.tennisgrip.club/ Find them on LinkedIn: https://www.linkedin.com/in/davidgillnyc/ Find them on Instagram: @davidi____________________ @tennisgrip Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Entrepreneurial spirit is something that seems to be innate in some people, while others don't have it. Not everyone is called to lead either and that's okay! We need all types of people to run effective businesses. That's something our guest Nathan Hirsch, lifelong entrepreneur and owner of several companies including EcomBalance, knows a ton about. Nathan shares his early experiences in entrepreneurship selling books on Amazon and how that's lead to owning and growing multiple companies today. Even though he isn't a bookkeeper, Nathan understands the importance of keeping clean books. Brands often sell on multiple channels so not knowing which one is driving the most profitability can come back to bite you. That's where immaculate financial statements come into play. From early riser hustler to dad owning a portfolio of companies, Nathan invites us into his journey. You ready? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Nathan Hirsch is a lifelong entrepreneur and is on a mission to make entrepreneurship simpler for millions.Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he owns a portfolio of companies with his partner, Connor Gillivan. A few you might know EcomBalance and AccountsBalance (two monthly bookkeeping services) and Outsource School (access to Nate’s Hiring process and SOPs) and TrioSEO (A premium blog writing service). Nathan has appeared on 900+ podcasts and you can follow him on social media and NathanHirsch.comWebsite: http://ecombalance.com Find them on LinkedIn: https://www.linkedin.com/in/nathanhirsch/ Find them on Instagram: @nathanhirsch99 Find them on Facebook: https://www.facebook.com/nathan.hirsch/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Impact is everything. Sam Hager, Co-Founder of MixShift, joins us on this Episode of The Longer Game to get into the philosophy of Amazon success, where impact measurement matters. Sam's agency experience gives him insight into what is plaguing a brand and how agencies should address these problems. You see a change in revenue. What drove that change? How big was the impact? Understanding that also requires a brand to know their why. All brands want to grow but the why behind that growth will vastly change the strategy. Once you know your why, you can better understand how much the impact of actions affect your outcome. And are you okay with that? Listen in and get ready for a bunch of questions about Amazon and some exciting answers. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Sam Hager is the Co-Founder of MixShift, builder of systems, data nerd, fly fishing geek.You can find them at... Website: http://www.mixshift.io Find them on LinkedIn: https://www.linkedin.com/in/samhager/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

How do you stay relevant while not chasing trends? Too stuck in your ways and you run the risk of being outdated. Too trendy and you fade fast. This episode of The Longer Game features Michal Liberman, CRM Director at The Sak, on her very first podcast interview ever to discuss staying relevant in a world of information overload. She made the bold move at her company to walk away from big email blasts, instead opting for more segmented content structured on solid customer data. Her secret? Listen to customers without being creepy. Is it hard to do? Maybe. Can you get it wrong? Sure. Is it worth testing and getting it right? Absolutely. Get ready to fill your bag with plenty of knowledge and practical tips on upping your brand's retention program. On Your Mark, Get Set, LTV! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Michal Liberman is an experienced marketing professional specializing in CRM segmentation and customer journeys, currently serving as the CRM Director at The Sak. With a background in digital marketing and an impressive athletic career as a Division 1 swimmer and Israeli national champion, she also holds an MBA in Marketing from Stony Brook University and a BS in Communication and Public Relations from Eastern Michigan University. You can find them at... Website: website link here Find them on LinkedIn: https://www.linkedin.com/in/michal-liberman-348026134/ Find them on Instagram: @libmichal Find them on Facebook: @Michal Liberman Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Amazon is focused on global expansion and there's good reason to be excited. Opportunity abounds and they're investing a lot into the ecosystem. The problem? Programs like NARF (North America Remote Fulfillment) pose as an easy button to get in countries like Mexico but don't quite muster up to expectations. Mike Begg, CEO of AMZ Advisers, shares his experience launching brands in LATAM, taking us through the pros and cons of expansion on this episode of The Longer Game. His insight into both the consumer experience and hurdles brands face in countries like Mexico bring new light to the need for intentional expansion strategy. Grab some tequila or mezcal, sip slowly, and take notes.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses. You can find them at... Website: https://www.amzadvisers.com Find them on LinkedIn: https://www.linkedin.com/in/mbegg/ Find them on Instagram: @m1ke_begg Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Growth and Retention teams for DTC brands can't have two different sets of KPIs. That means you're driving in two different directions and you'll get nowhere fast. Eli Weiss, VP of Retention Advocacy at Yotpo, talks with us about his real-life MBA and how he's helping teams solve these exact kinds of issues. Retention means keeping people around for the long haul. That requires you to first know who they are. Do you? If not, it's time to ask different questions. We hone in on actually knowing your customer instead of forcing them into different behavior on this episode of The Longer Game. Get ready to geek out on customer retention, discover what's missing, and start driving in the right direction. Here we go! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest is Eli Weiss. He has spent the last decade building and operating early-stage startups. He is particularly known for his work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. Alongside his hands-on experience, has has consulted with over 100 other brands, helping them enhance their Retention and CX strategies. After years of building brands that put the customer first, he switched to the tech side to help build the future of Customer Retention at Yotpo. 36 countries and counting! 🌎 ✈️ You can find them at... Website: https://www.eliweisss.com/ Find them on LinkedIn: https://www.linkedin.com/in/eliweisss Find them on Twitter: @eliweisss Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ