Season 3 Episode 6: The Official Guide To Staying Evergreen In A Deciduous World

How do you stay relevant while not chasing trends? Too stuck in your ways and you run the risk of being outdated. Too trendy and you fade fast. This episode of The Longer Game features Michal Liberman, CRM Director at The Sak, on her very first podcast interview ever to discuss staying relevant in a world of information overload. She made the bold move at her company to walk away from big email blasts, instead opting for more segmented content structured on solid customer data. Her secret? Listen to customers without being creepy. Is it hard to do? Maybe. Can you get it wrong? Sure. Is it worth testing and getting it right? Absolutely. Get ready to fill your bag with plenty of knowledge and practical tips on upping your brand's retention program. On Your Mark, Get Set, LTV! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Michal Liberman is an experienced marketing professional specializing in CRM segmentation and customer journeys, currently serving as the CRM Director at The Sak. With a background in digital marketing and an impressive athletic career as a Division 1 swimmer and Israeli national champion, she also holds an MBA in Marketing from Stony Brook University and a BS in Communication and Public Relations from Eastern Michigan University. You can find them at... Website: website link here Find them on LinkedIn: https://www.linkedin.com/in/michal-liberman-348026134/ Find them on Instagram: @libmichal Find them on Facebook: @Michal Liberman Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ