The Longer Game

Ever heard people say "the proof is in the pudding." Well, they're wrong. The original saying is "the proof of the pudding is in the taste." Think about it. If the pudding doesn't taste good, ain't nobody buying it. Pierre Jamet, Head of Sales at the innovative tinned fished company Fishwife, talks to us on this episode of The Longer Game about why sampling is at the core of a successful CPG business.Tasting the product with a personalized connection builds relational capital and verifies that your product is high quality. After hundreds of demos each month over the course of years, this has proven out for Fishwife and their team. We also talked team collaboration, chili oil with Fly By Jing, and what your fish will look like inside of one of their tins. Spoiler alert: it's a fish. Grab a tin, a fork, a drink, and some crackers. This ones gonna be tasty.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is Pierre Jamet. You can find them at...Website: https://eatfishwife.com/Find them on LinkedIn: https://www.linkedin.com/in/pierre-jamet/Find them on Instagram: @fishwifereMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

What if people stopped limiting themselves from starting something because their idea isn't quite ready? What if people actually tried new things instead of worrying about fear of failure? Well, welcome to the world of entrepreneurship. That's exactly how you get started. We've been raised to hear "No" so often that we begin to believe we can't do things. The reality: we CAN do things.You don't have to be a professional or super experienced to start. Hamish McKay, CEO & Co-founder of Order Editing, did just that. After working customer service for a year at a company, he asked team members what took the most time out of their day. He discovered there was a simple solution right under his nose. Then, he went out and built that solution.On this episode of The Longer Game, we dissect why people don't take more chances, why they need to, and how to deal with the outcome, be it a flop or a huge success. Don't wait until you're in the perfect spot to listen to this one. Put in your earbuds and press play. Now.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is Hamish McKay. He is the 23-year-old Co-founder and CEO of Order Editing, an eCommerce software that empowers customers to amend online orders after checkout. In a year, Hamish bootstrapped the company to $1 million in annual revenue, and partnered with major brands like TOMs, Hexclad, and Oh Polly.You can find them at...Website: https://orderediting.com/Find them on LinkedIn: https://www.linkedin.com/in/hamish-mckay/Find them on Instagram: @hamishmckkayMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Founders these days are building businesses for different reasons. Many of us have our basic needs met, according to Maslow's Hierarchy of Needs, which provides a unique opportunity in time to build things that reach closer to self-actualization. And yet, the goals remains the same: grow or get profitable. Caroline Grace, Founder of Product & Prosper and retail expert, joins us on this episode of The Longer Game to share how there is nothing new under the sun but how the flavors of businesses are changing. She helps us dispel the myths of retail, like greater distribution means greater sales and profitability. The reality? It doesn't instantly create those things and often just adds more complexity to your current business model. Most brands that launch in retail aren't profitable for 18-24 months at minimum. So what are the keys to the retail kingdom? Simple. Capability, Credibility, and... Grab a BFY soda and discover that last C.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is “Caroline Grace”.You can find them at...Website: https://www.productandprosper.com/Find them on LinkedIn: https://www.linkedin.com/in/caroline-e-grace/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Every brand knows they need to reach their target audience. Not every brand is willing to ask the right questions to figure out how to do that. Two of the most overlooked customer bases are right under our noses: liberal and conservative. Whether it's fear of offending people or unwillingness to see things differently, not asking the questions to find out someone's world view only creates headwinds. When you better understand your consumer, you can actually find a better way to engage them. Chris Peterson, Author of Red & Blue Customers, joins us on today's episode of The Longer Game to discuss how to leverage world view data in everything from marketing to product development. This isn't a political thing but we certainly have a tendency to make it seem that way. In a world where every headline is unnecessarily polarizing, Chris helps us understand that we're all human and if you can put aside being judgmental of one another, you may just get to know those humans better. Let's face it, marketing is hard. And the right information can create tailwinds for our brands. So why wouldn't you want to do everything in your power to create more tailwinds? Grab a slice of humble pie and listen to us talk about how 67% of marketers are liberal, while 68% of sales people are conservative.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Chris Peterson. He is the Co-Founder of Lifemind (lifemind.ai), an AI-agent platform for national, local, and regional marketers. He is also the author of the newsletter Red & Blue Customers. Chris has spent over 30 years as a marketing pioneer and entrepreneur, founding two innovative digital marketing agencies. He has worked with fast-growth startups and Fortune 500 companies. Throughout his career, he has focused on uncovering new strategies for growth and leveraging new technologies to improve marketing performance.You can find them at...Website: https://www.lifemind.ai/Find them on LinkedIn: https://www.linkedin.com/in/chrispetersonsf/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/

We've all seen the auction house videos, whether it's someone paying a lot of money for an expensive piece of art or someone holding up a paddle while listening to the auctioneer talk really really fast. Imagine a world where you can now leverage that same hype and excitement but for you brand. Your imagination has become reality. Co-Founder of Basta, Jake Goodman, has built that exact technology that allows Creators and Brands alike to leverage the willingness to buy, turning it into real dollars. Brands can sell unique collectors items from a past year's release. Creators can make one of a kind pieces that can be sold to the highest bidder. Influencers can collab and bring their communities together, cross-promoting each other and building a bigger audience. Possibilities run wild. Want to know how to use auctions to build your brand? Pull up a seat and get your mouse ready to refresh. And, go!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Jake Goodman. He is the CEO/ Founder of Basta, a Former Litigator in NY, and JD/MBA from NYU. You can find them at...Website: https://www.basta.app/Find them on LinkedIn: https://www.linkedin.com/in/jake-goodman-963809b5/Find them on Instagram: https://www.instagram.com/basta_auctions/Find them on Facebook: Jake GoodmanMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

We've come a long way in the Amazon ecosystem. What used to be the Wild West, where people were just launching products with no clear guide on how to be successful other than trial and error, has now become more of an established retailer. Their ads network is massive, they're fees have gone up, and they've received a ton of regulatory pressure causing them make wide and sweeping changes across categories from UPCs to reviews, account suspensions to compliance certifications.Noah Wickham, Sales Director at My Amazon Guy, has seen it all. With a decade of exerience, he's witnessed Amazon go from burgeoning to booming. And he welcomes the changes. We talk all things Amazon. Just two agency guys, shooting the breeze, talking fees. We couldn't help ourselves. Off we go into the jungle!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Our guest's Name is Noah Wickham. He began his e-commerce journey over a decade ago, starting with reselling on eBay and progressively expanding his expertise. Over the years, he has worked with over 400 brands across nearly every industry, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise spans Amazon, Walmart, and Shopify, making him a go-to resource for brands seeking to scale and excel in the ever-evolving eCommerce landscape.With a passion for building brands and business growth, Noah is dedicated to helping brands become both insanely profitable and hugely successful. Drawing from his experience in private brands, resale, and agency work, Noah's goal is to take mid-market and enterprise brands from million-dollar ventures to billion-dollar powerhouses.As a growth-centric leader and client success advocate, Noah is focused on delivering insights that drive sustainable success. Outside of work, he enjoys cooking, video games, reading, and chess, and on Saturday nights, you can often find him exploring new restaurants or venues in his city.You can find them at...Website: https://myamazonguy.com/Find them on LinkedIn: https://www.linkedin.com/in/noahwickhamFind them on Instagram: @noahwickhamFind them on Facebook: Noah WickhamMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Flying cars, robots that make you breakfast, meals in pill format to make sure you get all your nutrients. That's what we thought the future was going to be. Who could have ever predicted that something like a Software Engineer would even be a thing? Nobody. Ai is in the same predicament right now. It's hard to not talk about it in today's hyped up climate. The reality?It's just not that great. Yet. Founder & CEO of Airpost.ai, John Gargiulo, shares his thoughts on where Ai is now and where it's headed. Could it build out robust creative campaigns 30 years from now? Maybe. Can it add incremental value to someone who is an expert in their field? Eh, not really. Take your lunch pill and get ready for a fast paced chat on the ups and downs of new technology.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is John Gargiulo. He is the founder and CEO of Airpost, an AI-driven platform automating video ad production, making volumes of UGC ad creative accessible to brands of all sizes. He is a former Global Product Marketing Lead at Airbnb, where he launched and scaled new products and features for millions of hosts and guests. He is a seasoned marketer with over 15 years of experience in creative direction, digital marketing, and online advertising. He is also a frequent speaker on the future of AI in marketing, user-generated content, and advanced creative strategies for consumer brands in e-commerce, fintech, and mobile. You can find them at...Website: https://airpost.ai/Find them on LinkedIn: https://www.linkedin.com/in/john-gargiulo/Find them on Instagram: @johnnotjonFind them on Facebook: John GargiuloMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Being memorable isn't easy. You need swag, confidence, and the ability to catch people's eye. The inside matters too. But the outside makes the inside count. Nobody will know you taste great if people don't take you home. Now get your mind out of the gutter and realize we're talking about CPG brands here. You have to stand out. There are so many products on the shelf. Consumers only have so much time. Every little detail matters. Ali Elliott, Founder of Farmer Foodie, joins us on this episode of The Longer Game to share her journey of creating deliciously memorable products. Like that description? Stick around. We've got so many good brand ideas and taglines you'll need a pen and paper to catch them all. Go ahead. Grab your pen, cozy up next to your legal notepad, you know you've still got one and let's get ideating.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Ali Elliott. She founded Farmer Foodie in January 2020 as a plant-forward food blog while serving as Education Director at McEnroe Organic Farm. Sharing her passion for sustainable farming, eating, and living has been central to her career. A vegetarian for 13 years, she struggled to give up cheese until she began creating her own dairy-free recipes, leading to a fully vegan lifestyle and the launch of her Cashew Parm product line.On May 17, 2022, just five days before graduating from Brandeis University’s Heller School with an MBA in Social Impact and an MA in Sustainable International Development, she officially launched Farmer Foodie’s first Cashew Parm flavor, Golden Chedda. She pursued an MBA focused on social entrepreneurship and environmental stewardship to build a sustainable food brand that benefits both consumers and the planet.You can find them at...Website: https://thefarmerfoodie.com/Find them on LinkedIn: https://www.linkedin.com/company/farmerfoodie/?viewAsMember=trueFind them on Instagram: @thefarmerfoodieFind them on Facebook: @thefarmerfoodiesMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

The allure of international travel is exhilarating. New people, new cultures, new food. When it comes to brands expanding to new countries, it's a big next step with a lot to consider. Knowing the language isn't enough. Culture varies widely by country and sometimes even city to city. Shaheen Samavati, CEO of VeraContent, is a pro when it comes to connecting with an audience across borders. Your social media strategy has to be on point. You can't just be post. You have to have regular quality content that hits. One truly engaging post is more valuable than a weeks worth of crap. Finding the right mix of investment into things like labeling and marketing content, while effectively managing budget is another one of many challenges. On this episode of the The Longer Game we explore what a brand can expect when wanting to increase their customer base across the pond, or any pond. You may even avoid a few pitfalls after listening. Grab a glass of tempranillo and get comfy. New waters ahead.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Shaheen Samavati. She is the co-founder and CEO of VeraContent, a multilingual content agency based in Madrid. With a background in journalism and an MBA from IE Business School, she transitioned into entrepreneurship to help international brands effectively communicate across diverse markets. Under her leadership, VeraContent specializes in managing global social media and content marketing channels, particularly in key European languages.You can find them at...Website: https://veracontent.com/Find them on LinkedIn: https://www.linkedin.com/in/shaheensamavati/Find them on Instagram: veracontentFind them on Facebook: veracontentmixMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Getting into a new retail partner is an exciting opportunity that also comes with unique challenges. Do you know what retailers are looking for? Are you prepared to be placed on the shelf? And what will actually grab your consumer's attention? Craig Phillips, National Account Manager at Great Northern In-Store, joins us on this episode of The Longer Game to give brands a head start on nailing it with retailers. Brands don't know what they don't know. If you've never planned out a display for Target, how possibly get it right? That's why working with a strong partner that knows the channel well is so crucial. Sometimes service providers get treated more like a pariah than a plus-one at the party. The reality is brands and service providers both need each other, so let's place nice. Grab some soju and let's cheers to partners working well together. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Craig Phillips. Craig is a proud dad to two amazing little girls and a lucky husband to my incredible wife. I’ve spent the last 15+ years working in the packaging and display world, with a background in packaging engineering. I’m passionate about finding creative, practical solutions that make an impact. When I’m not working, you’ll usually find me on the golf course, in the kitchen trying new recipes, or just hanging out with family and friends.Website: http://www.greatnortherninstore.comFind them on LinkedIn: https://www.linkedin.com/in/craig-phillips-88385112/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ