Season 3 Episode 20: Shove The Headlines Aside And Get To Know Your Customers

Jul 11, 2025

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Every brand knows they need to reach their target audience. Not every brand is willing to ask the right questions to figure out how to do that. Two of the most overlooked customer bases are right under our noses: liberal and conservative. Whether it's fear of offending people or unwillingness to see things differently, not asking the questions to find out someone's world view only creates headwinds. When you better understand your consumer, you can actually find a better way to engage them. Chris Peterson, Author of Red & Blue Customers, joins us on today's episode of The Longer Game to discuss how to leverage world view data in everything from marketing to product development. This isn't a political thing but we certainly have a tendency to make it seem that way. In a world where every headline is unnecessarily polarizing, Chris helps us understand that we're all human and if you can put aside being judgmental of one another, you may just get to know those humans better. Let's face it, marketing is hard. And the right information can create tailwinds for our brands. So why wouldn't you want to do everything in your power to create more tailwinds? Grab a slice of humble pie and listen to us talk about how 67% of marketers are liberal, while 68% of sales people are conservative.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

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Our guest's Name is Chris Peterson. He is the Co-Founder of Lifemind (lifemind.ai), an AI-agent platform for national, local, and regional marketers. He is also the author of the newsletter Red & Blue Customers. Chris has spent over 30 years as a marketing pioneer and entrepreneur, founding two innovative digital marketing agencies. He has worked with fast-growth startups and Fortune 500 companies. Throughout his career, he has focused on uncovering new strategies for growth and leveraging new technologies to improve marketing performance.

You can find them at...

Website: https://www.lifemind.ai/

Find them on LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me.

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