The Longer Game Season 3 Episode 5: Stop Pushing The Easy Button On Amazon And Localize Your Brand
Amazon is focused on global expansion and there's good reason to be excited. Opportunity abounds and they're investing a lot into the ecosystem. The problem? Programs like NARF (North America Remote Fulfillment) pose as an easy button to get in countries like Mexico but don't quite muster up to expectations. Mike Begg, CEO of AMZ Advisers, shares his experience launching brands in LATAM, taking us through the pros and cons of expansion on this episode of The Longer Game. His insight into both the consumer experience and hurdles brands face in countries like Mexico bring new light to the need for intentional expansion strategy. Grab some tequila or mezcal, sip slowly, and take notes.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses.
You can find them at... Website: https://www.amzadvisers.com Find them on LinkedIn: https://www.linkedin.com/in/mbegg/ Find them on Instagram: @m1ke_begg Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
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