Season 3 Episode 4: Increase Your LTV By Making More People Rich

Growth and Retention teams for DTC brands can't have two different sets of KPIs. That means you're driving in two different directions and you'll get nowhere fast. Eli Weiss, VP of Retention Advocacy at Yotpo, talks with us about his real-life MBA and how he's helping teams solve these exact kinds of issues. Retention means keeping people around for the long haul. That requires you to first know who they are. Do you? If not, it's time to ask different questions. We hone in on actually knowing your customer instead of forcing them into different behavior on this episode of The Longer Game. Get ready to geek out on customer retention, discover what's missing, and start driving in the right direction. Here we go! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest is Eli Weiss. He has spent the last decade building and operating early-stage startups. He is particularly known for his work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. Alongside his hands-on experience, has has consulted with over 100 other brands, helping them enhance their Retention and CX strategies. After years of building brands that put the customer first, he switched to the tech side to help build the future of Customer Retention at Yotpo. 36 countries and counting! 🌎 ✈️ You can find them at... Website: https://www.eliweisss.com/ Find them on LinkedIn: https://www.linkedin.com/in/eliweisss Find them on Twitter: @eliweisss Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ