The Marketing Millennials

Daniel Murray
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Feb 24, 2026 • 43min

How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health

Romano Bottini, a TV measurement pro at Tatari, helps brands buy and measure across linear, streaming, and CTV. Meghan Shea, senior marketing leader at Bonafide Health, turns clinical women's health products into growth-ready consumer brands. They discuss using TV as a performance multiplier, fixing fragmented measurement, regional tests and creative iteration, and how TV drives retail and Amazon lift.
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Feb 23, 2026 • 11min

Subject Line Tactics You Haven’t Tried Yet | Bathroom Break #96

They test weird subject line tactics that break inbox patterns to trigger opens. They explore all-caps, no-caps, single-word caps, emoji branding, and pattern-interruption hooks. They recommend numbers, timeliness, and audience-specific words to increase relevance. They tease accidental reveals and reverse-psychology lines to spark curiosity without giving everything away.
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Feb 20, 2026 • 41min

The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394

Emma Robinson, Head of B2B Marketing at Canva, a product and B2B marketer focused on brand and visual storytelling. She discusses why human judgment and creativity matter as AI scales. Short takes on visual storytelling, how teams use AI as leverage, balancing emotion and logic in enterprise buying, and protecting creative standards as content volume explodes.
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Feb 18, 2026 • 52min

The Truth About Audience Building in Marketing with Marc Sirkin, Growth Consultant and Former CEO of Third Door Media| Ep. 393

Marc Sirkin, growth consultant and former CEO of Third Door Media, shares lessons from building B2B media brands. He explains why big audiences do not equal revenue. He explores product-market fit before scaling, choosing the right revenue spine, and why brand and consistent creative beat chasing shiny tactics.
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Feb 17, 2026 • 38min

The Practical Playbook for Starting TV in 2026, with Donna Lazaro from Gabb

Anna O'Neill, Tatari platform lead who unifies TV buying and measurement. Donna Lazaro, brand media lead at Gabb focused on safer tech for kids and scaling awareness. They discuss using linear and connected TV for measurable growth. They cover creative testing, TV's halo on Meta and Google, scaling around seasonal moments, and making TV a performance-driven, data-led channel.
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Feb 16, 2026 • 12min

The Attribution Strategy Every Marketer Should Use | Bathroom Break #95

They critique why common attribution models, especially last-click, mislead marketers and inflate search budgets. They highlight holdout groups and geo tests as real ways to measure lift. They discuss blending methods like MMM and incrementality testing. They recommend a simple survey question to capture where customers first heard about you.
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Feb 13, 2026 • 46min

Why Community is the Future of Marketing with Chanel Clark, Founder of The Marketing Club | Ep. 392

Chanel Clark, founder of The Marketing Club and community builder, grew a LinkedIn spark into 15,000+ marketers across Australia and New Zealand. She discusses scaling via LinkedIn and in-person events. She covers engagement across Slack, newsletters and socials. She explains when to start charging, decentralizing chapters, and planning events and pricing as the community grows.
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Feb 11, 2026 • 26min

What Growth Actually Looks Like at a Legacy Brand with Doug VandeVelde, Chief Growth Officer at WK Kellogg | Ep. 391

Doug VandeVelde, Chief Growth Officer at WK Kellogg with decades in cereal and brand marketing, discusses why Raisin Bran showed up at the Super Bowl and how fiber became a cultural moment. Short takes cover choosing William Shatner, stretching a big ad into a year-long media plan, spotting early trend signals, and why transparency matters in modern marketing.
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8 snips
Feb 9, 2026 • 12min

The AI Tools Marketers Should Be Using Right Now | Bathroom Break #94

They walk through the specific AI tools marketers are actually using today. Topics include writing and tone tools, auto-generated slide decks, and AI-driven video and podcast editing. They cover quick prototype coding for nondevelopers and Google's new ad creative tools. The conversation also touches on industry rivalry and practical, everyday marketing use cases.
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Feb 6, 2026 • 46min

A Practical Framework for Brand Building with Meiling Tan, VP Brand & GTM at Care.com | Ep. 390

Meiling Tan, a marketing leader who helped launch Waymo and now leads Brand & GTM at Care.com. She talks about reframing safety to build trust in scary new products. She explains demo rides and VR to reduce anxiety. She breaks down rebranding Care.com and aligning product changes with brand. She shares strategies for driving adoption through policymakers, media, and community.

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