The Marketing Millennials The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394
Feb 20, 2026
Emma Robinson, Head of B2B Marketing at Canva, a product and B2B marketer focused on brand and visual storytelling. She discusses why human judgment and creativity matter as AI scales. Short takes on visual storytelling, how teams use AI as leverage, balancing emotion and logic in enterprise buying, and protecting creative standards as content volume explodes.
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Visuals Encode Much Faster In The Brain
- Visual content encodes in the brain far faster than dull content, improving memorability and engagement.
- Emma cites neuroscience showing visual storytelling can be encoded about 74% faster.
Enable Teams And Prove AI ROI
- Give employees enterprise AI tools and run sprints and hackathons to find practical, revenue-driving use cases.
- Track ROI and move beyond productivity wins to measurable impact like increased ad variants and conversions.
Canva Grow Scaled Ads And Conversions
- Canva Grow used AI to create and heavily test performance ads, producing 20% more ad variations and measurable conversion improvements.
- Emma uses this as an example of AI moving from productivity to revenue impact.