Emma Robinson
Head of B2B Marketing at Canva focused on go-to-customer marketing and enterprise growth, experienced in product-led growth and scaling marketing orgs.
Top 3 podcasts with Emma Robinson
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Feb 12, 2026 • 54min
The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
Kristine Segrist, Global Head of Consumer Marketing at Canva, leads large-scale brand and performance campaigns. Emma Robinson, Head of B2B Marketing at Canva, focuses on product-led growth and enterprise scaling. They discuss blending B2B and B2C approaches, turning free users into enterprise deals, measuring marketing impact, data science for decisions, and creative brand bets like the Love Your Work campaign.
Feb 20, 2026 • 41min
The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394
Emma Robinson, Head of B2B Marketing at Canva, a product and B2B marketer focused on brand and visual storytelling. She discusses why human judgment and creativity matter as AI scales. Short takes on visual storytelling, how teams use AI as leverage, balancing emotion and logic in enterprise buying, and protecting creative standards as content volume explodes.
Aug 28, 2025 • 54min
The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing, share insights into Canva's success. They explore how Canva turns free users into enterprise clients by utilizing product signals. The importance of balancing brand-building with measurable ROI features prominently, alongside their innovative 'Love Your Work' campaign. They discuss leveraging data science for creative marketing strategies while maintaining an approachable brand identity, highlighting how their flat organizational structure fosters collaboration and drives growth across diverse audiences.
