The Marketing Millennials

Daniel Murray
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May 13, 2026 • 49min

5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415

Dawn Hedgepeth, a marketing strategist who led brands at Unilever and now Hanes, shares how a 125-year-old brand stays relevant. She discusses retail media and video, balancing long-term brand investment with performance marketing, reaching younger shoppers via collaborations and TikTok Shop, using insight-led product design, and watching AI and social commerce trends.
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May 11, 2026 • 13min

The LinkedIn Strategy You're Probably Not Doing | Bathroom Break #107

They reveal small LinkedIn tactics that actually move the needle, like saving and sending your own posts right after publishing. They explain why an 800x999 image ratio dominates mobile feed space and boosts scroll time. They warn about the risks of LinkedIn automation and how the platform can silently blacklist accounts. They contrast Instagram’s permissiveness with LinkedIn’s strict rules.
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May 8, 2026 • 37min

What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix | Ep. 414

Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix, builds and scales B2B influencer programs for agencies and freelancers. She debunks the myth that B2B has no influencers. She explains how to pick creators by views and fit, why briefs should be short, how to negotiate cost-per-view, and how to manage and measure hundreds of creators while preserving their creative freedom.
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May 6, 2026 • 34min

How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413

Kimberly Veale, SVP of Marketing & Communications for the Portland Fire and former marketing leader with the Golden State Warriors, shares how to build fandom before a single game. She discusses selling season tickets pre-launch, using merch as a demand signal, creating viral cultural moments, choosing authentic partners, and why followership can be a vanity metric.
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May 4, 2026 • 9min

New LinkedIn and Instagram Features You Need to Use Now | Bathroom Break #106

Jay Schwedelson, a marketing and events pro who runs event programs and advises on paid media, explains why LinkedIn’s off-platform event ads can cut webinar costs and boost registrations. He and Daniel also unpack Instagram’s new focus on shareability and skip rate. Short, actionable takes on auditing your first two seconds, improving hooks, and why early adoption pays off.
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10 snips
May 1, 2026 • 47min

How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412

Heike Young, seasoned B2B content leader formerly at Microsoft and Salesforce who grew a huge LinkedIn following with humorous short-form video. She talks about using TikTok-style humor on LinkedIn. She explains why low-fi authenticity often beats polished content. She shares a playbook for starting and scaling personal brand video, and how to convince leadership to try fast, cheap experiments.
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5 snips
Apr 29, 2026 • 43min

Social Strategy in the Age of AI with Jack Appleby, Founder of Future Social | Ep. 411

Jack Appleby, founder of Future Social and a 15+ year social strategy veteran, shares how AI is changing content and why most brands still get strategy wrong. He discusses using AI to boost writing, translating brand emotion into platform-native content, building repeatable creative systems, and campaign breakdowns from Dunkin and Adobe. Practical, sharp, and forward-looking.
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Apr 27, 2026 • 10min

Marketers, Are You Using AI like This? | Bathroom Break #105

Marketers should stop relying on a single AI tool and start building a multi-tool stack. New image generation lets you create social carousels natively. Reusable prompt systems can lock in brand voice and save hours. Different platforms shine at different tasks, so combine strengths for real advantage.
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Apr 24, 2026 • 47min

The New Rules of LinkedIn Growth | Marketing, Demystified Podcast

Daniel Murray, founder of The Marketing Millennials and a B2B LinkedIn growth expert who builds seven-figure media brands, breaks down LinkedIn’s 2026 playbook. He explains why comments can beat posts, how the algorithm chooses content, audience-first repeatable ideas, and tactics for turning LinkedIn into a real acquisition channel.
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13 snips
Apr 22, 2026 • 38min

Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 410

Erik Huberman, founder and CEO of Hawke Media and builder of Hawk AI, shares marketing missteps and what winning brands do differently. He covers concise 5–7 word positioning, why immediate ROAS can mislead, fixing attribution after iOS, scalable channels, creative testing budgets, and building trust through PR, reviews, and consistent nurture.

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