The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
4 snips
Mar 27, 2026 • 39min
How To Create a Predictable Revenue Machine with Aviv Canaani, CRO & CMO of DataRails | Ep. 404
Aviv Canaani, CRO & CMO of DataRails, a startup growth leader who builds predictable revenue engines. He explains reverse‑engineering revenue targets into pipeline and budget. He covers cost‑per‑meeting, tiered lead scoring, aligning marketing with sales, AI in qualification, and creative tactics from TikTok to CFO‑focused campaigns.
Mar 25, 2026 • 52min
How to Navigate Social Media with Nick Tran, President & CMO of First Round, ex-TikTok & FARFETCH | Ep. 403
Nick Tran, a marketing exec who led efforts at TikTok, FARFETCH, Samsung and now First Round. He explores why social feeds feel saturated, how AI and templating blur differentiation, and why brands should build beyond viral trends into experiences, serialized content, and community-driven paths.
Mar 24, 2026 • 30min
Where Savvy Brands Are Moving Budget in 2026 with Matt Giannetti, Senior Director, Head of Platform at Tatari (CTV Mini-Series Episode #4)
Matt Giannetti, Senior Director and Head of Platform at Tatari, helps brands make TV a measurable performance channel across linear, streaming, and programmatic inventory. He unpacks why streaming alone misses half the audience, why DSPs are not true TV platforms, and how to start testing TV with clear KPIs, lean creative, and measurable goals.
Mar 23, 2026 • 13min
The Marketing Tactics Everyone Uses (But Won’t Admit) | Bathroom Break #100
A rapid-fire round of marketing confessions exposes tactics people quietly use, from fake scarcity in promotions to deleting underperforming posts. There are cringe career stories and on-stage panic moments. Expect blunt admissions about questionable email tricks and awkward event encounters.
Mar 20, 2026 • 40min
How Marketing Psychology + AI Will Boost Your Results Faster and Easier with Bas Wouters, Founder of the Online Influence Institute | Ep. 402
Bas Wouters, founder of the Online Influence Institute and behavioral design author, applies persuasion science to boost conversions. He discusses how most decisions are emotional, the power of System 1 thinking, and simple tweaks like removing options, shortening copy, and reframing social proof. He also covers using AI to scale behavioral frameworks across marketing.
Mar 18, 2026 • 44min
What Marketers Get Wrong About Measurement with James Connelly, CEO of Charlie Oscar | Ep. 401
James Connolly, CEO of Charlie Oscar and mobile-marketing pioneer, explains why most spend is lost to poor measurement. He covers creative as the new targeting, building creator-driven content engines, and practical signals that actually predict growth. Short, tactical takes on timing, testing, and fixing measurement without chasing every shiny trend.
Mar 17, 2026 • 44min
Going from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)
Mauricio Lizarazu, a Tatari client development lead who runs TV like performance advertising, and Lucas Coyle, MANSCAPED’s Director of Brand Media & Awareness who scaled TV-first strategies. They discuss turning TV into a measurable growth engine. Topics include convergent TV buying, measuring TV like digital, surprising high-performing channels, direct publisher deals, and the path to a Super Bowl buy.
12 snips
Mar 16, 2026 • 12min
What’s Working in Marketing (And What’s Not) | Bathroom Break #99
They debate why a huge YouTube push can drive views but not conversions. They call out the limits of one-off influencer deals and argue for longer-term partnerships. They discuss building an AI-powered customer knowledge base from reviews and social data. They share tactical wins like testimonial subject lines and the surprising lift from all-caps subject lines.
15 snips
Mar 13, 2026 • 43min
How to Prove The ROI of AI with Elizabeth Maxson Martinet, CMO of Contentful | Ep. 400
Elizabeth Maxson Martinet, CMO of Contentful, brings event roots and a decade-plus at Salesforce to marketing, personalization, and AI-driven ops. She talks about why entry-level marketers need technical chops, the risks of speed without quality, practical personalization hacks, and how to track AI use to prove ROI.
Mar 11, 2026 • 42min
How to Make a Heritage Brand Stay Relevant with Blair Lancer, CMO of Lancer Skincare | Ep. 399
Blair Lancer, CMO who blends fashion and product development experience to modernize a heritage skincare house. She talks about evolving a legacy brand through gradual refreshes, balancing clinical credibility with an approachable lifestyle voice, shifting from celebrity marketing to authentic UGC, and prioritizing transparency, education, and listening to real customer feedback.
